Industries TextBooks: December 2008

Wednesday, December 31, 2008

Foundations of Net Enhanced Organizations or Strategic Marketing Managment

Foundations of Net-Enhanced Organizations

Author: Detmar Straub

Now you can get the knowledge, tools, and strategies you need to do business in the networked economy. FOUNDATIONS OF NET-ENHANCED ORGANIZATIONS explores the ways in which organizations, particularly profit-making organizations, can become technically and operationally proficient in an increasingly networked world. Covering a broad range of topics, this latest addition to Wiley’s new series on Net-Enhanced Organization (NEO) provides you with valuable insights into why the revolution in networked enterprises makes sense from an economic standpoint, presents a layman’s view of how the underlying information technologies actually work, and equips you with corporate strategies, business models, and marketing tactics for introducing successful net-enhanced systems.

Books about: Sundays At Moosewood Restaurant or Big Book of Chicken

Strategic Marketing Managment

Author: Carol H Anderson

Anderson and Vincze prepare students to recognize, embrace, and manage change by focusing on higher-level strategic issues and decision making in marketing management. The Second Edition features an integrated approach that combines both theory and cases in a single volume for easy reference and evaluation. One of the most up-to-date collections available, the comprehensive cases have all been class-tested and cover a range of small, medium, and large organizations across several industries and environments.

Mini-cases offer more choices for flexible casework in and outside of class and the Marketing Plan appendix can be assigned throughout the semester. Experiential exercises encourage students to practice applying chapter concepts to real-world scenarios.

Case Grid
I. An Introduction to Strategic Marketing Management
1. The Changing Role of Marketing
Marketing and Marketing Management Defined
Evolution of the Marketing Concept
The Marketing Mix
Marketing Management in the Twenty-First Century
Focusing on Customer Satisfaction
Building Markets for the Long Term
Organization of Strategic Marketing Management
2. Forces of Change and Their Impact
The Marketing Ecocycle
Business Revolutions and Catalysts for Change
Impact of Change on Strategic and Tactical Marketing Decisions
II. Achieving Competitive Advantage
3. Strategic Market Planning
Marketing Management Decisions and Strategic Planning
Strategic Market Planning: A Multilevel Process
The Strategic Planning Process
Planning for the Long Term
Strategic Planning and the Challenge of Change
Strategic Planning and a Customer Orientation
4. Marketing Intelligence and Creative Problem Solving
Marketing Management Decisions and Creative Problem Solving
The Marketing Research Process
Key Information for Marketing Decisions
Sources of Information
Issues in Marketing Information Acquisition and Use
5. Understanding Consumer Buying Behavior
The Consumer Buying Process
Social and Cultural Influences on Buying Behavior
Individual Influences on Buying Behavior
Consumers and Products
Consumers and Situations
Relationship Marketing
6. Business Markets and Buying Behavior
Scope of Business Markets
Differences Between Organizational and Consumer Buying Behavior
The Business-to-BusinessBuying Process
Organizational Structure and Buyer Characteristics
Types of Business Purchase Decisions
Major Influences on Purchase Decisions
Relationship Marketing
7. Market Segmentation, Target Marketing, and Positioning
The Basics of Market Segmentation
Target Marketing Strategies
The Market-Segmentation Process
Selection of Market Segments
Ethical Issues in Market Segmentation
Positioning Strategies
III. Implementing Marketing-Mix Strategies
8. Product Strategy
What Is a Product?
Classification of Goods
Product Strategy Issues
The Product Life Cycle
Test Marketing
Launching New Products
Brand Strategies
9. Services Marketing Strategy
Services: A Major Force in the U.S. Economy
Characteristics of Services versus Goods
Levels of Service
Service as Value
Service Marketing Issues
The Service Design Process
Setting Standards for Service Quality
Service Delivery and Implementation
10. Distribution Strategy
Distribution Channels: An Overview
Channel Structures and Marketing Systems
Channel Members
Channel Selection and Design
Channel Management
11. Integrated Marketing Communications Strategy
Integrated Marketing Communications
Pull versus Push IMC Strategies
Financial Aspects of IMC
12. Integrated Marketing Communications Tools
Managing Salesforce Activity
Managing the Advertising Program
Determining Advertising Opportunities
Publicity, Direct Marketing, and Sales Promotion
13. Direct Marketing
Direct Marketing Defined
Factors Leading to Growth of Direct Marketing
Direct Marketing Tools
Objectives of Direct Marketing
Integrated Direct Marketing Communications
The Direct Marketing Process
Issues in Direct Marketing
Trends in Direct Marketing
14. Pricing Strategy
The Role of Price in Strategic Marketing
Product Life Cycle Pricing
Psychological Pricing
Strategic Pricing Models
Pricing Strategy and Break-Even Analysis
Pricing Strategy Decisions: Issues, Problems, and Legal Concerns
Pricing Strategy and IMC
IV. Managing Marketing Efforts
15. Control and Measurement of Marketing Performance
Controlling Marketing Efforts
Levels of Analysis
Measuring Performance
16. The Marketing-Oriented Organization
The Marketing Organization's Structure
The Evolving Marketing Organization
Integrated Management Systems
Recent Trends in Management Practice
The Virtual Organization
V. Cases
Introduction to the Case Method
Case 1. Botton Village
Case 2. W.L Gore & Associates, Inc.: Entering 1998
Case 3. Service in the Skies: High-Class, Low-Class, and No Class
Case 4. Cowgirl Chocolates
Case 5. Calgene Inc.: Marketing High-Tech Tomatoes
Case 6. 3DV-LS: Assessing Market Opportunity in the Computer Visualization Market
Case 7. Rayovac Corporation: "Recreating a Proud America Brand"
Case 8. DeCopier Technologies, Inc.
Case 9. Circus Circus Enterprises, Inc. (1998)
Case 10. Priceline.com: Act III—From Dot.com to "Real Business"
Case 11. Black Diamond, Ltd.: Hanging on the Cutting Edge
Case 12 Philip Morris, Inc. ("Big Mo"): The Consumer Brand Powerhouse Plans Its Future (2001)
Case 13. Frigidaire Company: Launching the Front-Loading Washing Machine
Case 14. Target Is Hot! What's Next for the "Upscale Discounter" (2001)
Case 15. Outback Goes International
Case 16. Perdue Farms Inc.: Responding to Twenty-First-Century Challenges
Case 17. Nike, Inc. (1999)
Case 18. Nike's Dispute with the University of Oregon
Case 19. Kellogg Company
Case 20. Women's Undergarment Factory #8
Case 21. America Online
Case 22. Kentucky Fried Chicken and the Global Fast-Food Industry
Appendix A. Development, Implementation, and Evaluation of a Marketing Plan

The Knowledge Evolution or Urban Economic Theory

The Knowledge Evolution: Expanding Organizational Intelligence

Author: Verna Alle

The Knowledge Evolution offers a unique and powerful road map for understanding knowledge creation, learning, and performance in everyday work. This book reframes current thinking by delving into the hidden world of knowledge supporting both individual and organizational performance, laying the foundation for the emerging art of knowledge management. Packed with best practices from leading edge companies, essential guidelines, design principles, analogies, and conceptual frameworks, it serves as a practical guidebook for mastering the Knowledge Era. It will help managers make more intelligent decisions about knowledge creation, reduce wasteful technology investments and lead to new ease and confidence in applying knowledge and learning principles for themselves and for their organizations.

Verna Allee delves into current thinking and practice to unravel the genetic code of knowledge itself. This revolutionary approach has surfaced a simple and elegant knowledge archetype. She demonstrates how this archetype can help us deal with complexity and suggests ways of self-organizing that make profound sense in today's networked enterprises. From strategies for core knowledge competencies to the key components of individual expertise, The Knowledge Evolution zeroes in on the critical success factors for the knowledge-based enterprise. What emerges is an approach to knowledge management that is simple enough to communicate at every level of the organization, yet rich enough to encompass all the complexity of modern enterprises.

Verna Allee is the founder of Integral Performance Group, a consulting practice in California that specializes in the learning organization,knowledge competencies, organizational systems change, systems thinking, total quality and learning, benchmarking support, best practices research, and strategic development. She holds a degree in the Study of Human Consciousness and her work is informed by a deep interest in intelligence, human development, cognition, intuition and consciousness. She is the author of Learning Links: Enhancing Individual and Team Performance, Pfeiffer and Co-Jossey Bass, 1996.

Explains the best practices from leading edge companies.Contains a learning guide for TQM tools.Gives navigational aids for the Knowledge Era.

Library Journal

Although KM has evolved since the publication of these volumes in Butterworth's valuable series, they still provide superior content. They are more appropriate for academic collections and readers well versed in KM ideas and principles. Copyright 1999 Cahners Business Information.

Urban Economic Theory: Land Use and City Size

Author: Masahisa Fujita

This book examines the economic reasons why people choose to live where they live and develops, through analysis of the bid rent function, a unified theory of urban land use and city size. The first part of the book explicates the basic theory of urban land use and optimal city size. Residential location behavior of households is examined in a microeconomic framework and equilibrium and optimal patterns of residential land use are discussed. The corresponding equilibrium and optimal city sizes are studied in a variety of contexts.

Part Two extends the classical theories of von Thunen and Alonso with the addition of externality factors such as local public goods, crowding and congestion, and racial prejudice. The rigorous mathematical approach and theoretical treatment of the material make Urban Economic Theory of interest to researchers in urban economics, location theory, urban geography, and urban planning.

The Global Market or Picture Yourself Learning Microsoft Office

The Global Market: Developing a Strategy to Manage Across Borders

Author: John A Quelch

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

Picture Yourself Learning Microsoft Office

Author: Diane Koers

Featured in the four-color, visual Picture Yourself series, Picture Yourself Learning Microsoft Office 2007 is a valuable resource for all readers, beginner to intermediate. Clear, step-by-step instructions walk you through the basics of each application from beginning to end. Helpful tips provide additional information and advice to enhance your Office 2003 experience and help meet your needs. Picture Yourself Learning Microsoft Office 2007 is packed with information useful to those who have purchased their first computer and are learning Office 2007 for the first time. Those who have experience with older versions of Office will find this book an excellent way to help them get up to speed on their computing experience, by way of the over 1,000 screenshots to guide your way. You have the option of reading the book from cover to cover, or simply reading the individual programs you are interested in.

PART I - GETTING STARTED 1. Discovering Office Common Features PART II - WORD 2. Getting Started with Word 3. Making a Word Document Look Good 4. Managing Word Pages 5. Working with Columns and Tables 6. Using Word for Mail Merge 7. Discovering Word Tools PART III - EXCEL 8. Creating a Basic Excel Worksheet 9. Working with Formulas and Functions 10. Making the Worksheet Look Good 11. Managing Large Amounts of Excel Data 12. Setting Security & Printing Options 13. Generating Excel Charts PART IV - POWERPOINT 14. Creating a PowerPoint Presentation 15. Editing the Presentation 16. Formatting the Presentation 17. Showing the Presentation PART V - PUBLISHER 18.Creating a Predesigned Publication 19. Designing Your Own Publication 20. Finalizing the Publication PART VI - OUTLOOK 21. Sending & Receiving Outlook E-mail 22. Working with Outlook Contacts 23. Using the Outlook Calendar 24. Tracking Tasks with Outlook

Tuesday, December 30, 2008

Dalrymples Sales Management or Marketing

Dalrymple's Sales Management: Concepts and Cases

Author: William L Cron

Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide for taking student past the classroom and into a future career in sales management.

Interesting book: More Natural Cures Revealed or A Tooth from the Tigers Mouth

Marketing

Author: William M Prid

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.

I. Marketing Strategy and Customer Relationships 1. An Overview of Strategic Marketing 2. Planning, Implementing, and Controlling Marketing Strategies II. The Global Environment and Social and Ethical Responsibilities 3. The Marketing Environment 4. Social Responsibility and Ethics in Marketing 5. Global Markets and International Marketing III. Using Technology and Information to Build Customer Relationships 6. E-Marketing and Customer Relationship Management 7. Marketing Research and Information Systems IV. Target Markets and Customer Behavior 8. Target Markets: Segmentation and Evaluation 9. Consumer Buying Behavior 10. Business Markets and Buying Behavior V. Product Decisions 11. Product Concepts 12. Developing and Managing Products 13. Branding and Packaging 14. Services Marketing VI. Distribution Decisions 15. Marketing Channels and Supply Chain Management 16. Wholesaling and Physical Distribution 17. Retailing and Direct Marketing VII. Promotion Decisions 18. Integrated Marketing Communications 19. Advertising and Public Relations 20. Personal Selling and Sales Promotion VIII. Pricing Decisions 21. Pricing Concepts 22. Setting Prices Appendices A. Careers in Marketing B. Financial Analysis in Marketing C. Sample Marketing Plan

Bleeding Edge or Notes from Toyota land

Bleeding Edge: The Business of Health Care in the New Century

Author: J D Kleink

Bleeding Edge: The Business of Health Care in the Next Century describes the current, historic conversion of the U.S. health care system from folk art to full industrial organization. Using the tools of competitive strategic analysis, it identifies and explores the five forces transforming our health care system's horizontal consolidation, vertical integration, industrialization, medical/financial risk assumption, and "profitization" from an inefficient, overly complex, quasi—public service, into a fully market—driven corporate enterprise. The book uses these five forces to describe the health care system most likely to emerge in the next decade, and to predict very different fortunes and fates for the medical professions, and hospital, pharmaceutical, medical device, and managed care industries.

Booknews

A health-care executive and medical economist risks identifying the significant business trends in the industry now and predicting where they will lead it in the near future. He subjects the industry to its own pattern of diagnosis, treatment, prognosis, and outcome. Annotation c. by Book News, Inc., Portland, Or.

New interesting book: Gluten Free French Breads and Baked Goods or Lebanese Food

Notes from Toyota-land: An American Engineer in Japan

Author: Darius Mehri

In 1996, Darius Mehri traveled to Japan to work as a computer simulation engineer within the Toyota production system. Once there, he found a corporate experience far different from what he had expected. Notes from Toyota-land, based on a diary that Mehri kept during his three years at an upper-level Toyota group company, provides a unique insider's perspective on daily work life in Japan and charts his transformation from a wide-eyed engineer eager to be part of the "Japanese Miracle" to a social critic, troubled by Japanese corporate practices.

Mehri documents the sophisticated "culture of rules" and organizational structure that combine to create a profound control over workers. The work group is cynically used to encourage employees to work harder and harder, he found, and his other discoveries confirmed his doubts about the working conditions under the Japanese Miracle. For example, he learned that male employees treated their female counterparts as short-term employees, cheap labor, and potential wives. Mehri also describes a surprisingly unhealthy work environment, a high rate of injuries due to inadequate training, fast line speeds, crowded factories, racism, and lack of team support. And in conversations with his colleagues, he uncovered a culture of intimidation, subservience, and vexed relationships with many aspects of their work and surroundings. As both an engaging memoir of cross-cultural misunderstanding and a primer on Japanese business and industrial practices, Notes from Toyota-land will be a revelation to everyone who believes that Japanese business practices are an ideal against which to measure success.

Author Bio:Darius Mehri lives in Jersey City, New Jersey. Robert Perrucci is Professor of Sociology at Purdue University.

Anytime Anywhere or Worldwide Asset and Liability Modeling

Anytime, Anywhere: Entrepreneurship and the Creation of a Wireless World

Author: Louis Galambos

Wireless entrepreneurs are transforming the way people live and work around the globe. In the process they have created some of the fastest growing companies on the planet. Anytime, Anywhere tells the story of the birth and explosion of cellular and wireless communications as seen through the eyes of one of the industry's pioneers, Sam Ginn. As deregulation and privatization swept the globe, Ginn and his team at AirTouch Communications fought for and won licenses on several continents. They built a successful business using strategic partnerships and joint ventures and demonstrated a new model for global entrepreneurship in an information-based economy. Louis Galombos is Professor of History at Johns Hopkins University. He has written numerous books and articles on entrepreneurship, innovation and regulation, including Networks of Innovation (Cambridge, 1996) and The Rise of the Corporate Commonwealth (Basic, 1989), He is President of the Business History Group. Eric Abrahamson is Principal Historian with The Prologue Group. His research has dealt with telecommunications, banking and regulation in California.

Go to: Strategic Entrepreneurial Growth with InfoTrac or Wake up Calls

Worldwide Asset and Liability Modeling

Author: John M Mulvey

This volume shows how to invest assets over time to achieve satisfactory returns subject to uncertainties, various constraints and liability commitments. The papers utilize several approaches and integrate a number of techniques as well as discussing a variety of models that have either been implemented, are close to being implemented or represent new innovative approaches that may lead to future novel applications, that is, financial engineering. This is essential reading for all involved in analyzing the financial markets.

	Acknowledgements
	List of contributors
	Preface
Pt. I	Introduction
1	Asset and liability management systems for long-term investors: discussion of the issues	3
Pt. II	Static Portfolio Analysis for Asset Allocation
2	The importance of the asset allocation decision	41
3	The effect of errors in means, variances, and covariances on optimal portfolio choice	53
4	Making superior asset allocation decisions: a practitioner's guide	62
Pt. III	Performance Measurement Models
5	Attribution of performance and holdings	87
6	National versus global influences on equity returns	114
7	A global stock and bond model	129
Pt. IV	Dynamic Portfolio Models for Asset Allocation
8	On timing the market: the empirical probability assessment approach with an inflation adapter	149
9	Multiperiod asset allocation with derivative assets	182
10	The use of Treasury bill futures in strategic asset allocation programs	205
Pt. V	Scenario Generation Procedures
11	Barycentric approximation of stochastic interest rate processes	231
12	Postoptimality for scenario based financial planning models with an application to bond portfolio management	263
13	The Towers Perrin global capital market scenario generation system	286
Pt. VI	Currency Hedging and Modeling Techniques
14	An algorithm for international portfolio selection and optimal currency hedging	315
15	Optimal insurance asset allocation in a multi-currency environment	341
Pt. VII	Dynamic Portfolio Analysis with Assets and Liabilities
16	Optimal investment strategies for university endowment funds	371
17	Optimal consumption-investment decisions allowing for bankruptcy: a survey	397
18	Solving stochastic programming models for asset/liability management using iterative disaggregation	427
19	The CALM stochastic programming model for dynamic asset-liability management	464
20	A dynamic model for asset liability management for defined benefit pension funds	501
21	Asset and liability management under uncertainty for fixed income securities	537
Pt. VIII	Case Studies of Implemented Asset-Liability Management Models
22	Modelling and management of assets and liabilities of pension plans in the Netherlands	561
23	Integrated asset-liability management: an implementation case study	581
Pt. IX	Total Integrative Risk Management Models
24	The Russell-Yasuda Kasai model: an asset/liability model for a Japanese insurance company using multistage stochastic programming	609
25	The Home Account Advisor: asset and liability management for individual investors	634

Monday, December 29, 2008

Imperfect Institutions or Human Relations

Imperfect Institutions: Possibilities and Limits of Reform

Author: Thrainn Eggertsson

The emergence of New Institutional Economics toward the end of the twentieth century profoundly changed our ideas about the organization of economic systems and their social and political foundations. Imperfect Institutions explores recent developments in this field and pushes the discussion forward by allowing for incomplete knowledge of social systems and unexpected system dynamics and, above all, by focusing explicitly on institutional policy. Empirical studies extending from Africa to Iceland are cited in support of the theoretical argument.

In Imperfect Institutions Thráinn Eggertsson extends his attempt to integrate and develop the new field that began with his acclaimed Economic Behavior and Institutions (1990), which has been translated into six languages. This latest work analyzes why institutions that create relative economic backwardness emerge and persist and considers the possibilities and limits of institutional reform.

Thráinn Eggertsson is Professor of Economics at the University of Iceland and Global Distinguished Professor of Politics at New York University. Previously published works include Economic Behavior and Institutions (1990) and Empirical Studies in Institutional Change with Lee Alston and Douglass North (1996).

Interesting book: MCSE Exam 70 297 or SOA Design Patterns

Human Relations: Principles and Practices

Author: Barry Reec

This edition of Human Relations: Principles and Practices continues to focus on the immediate personal application of human relations principles and practices. In addition to incorporating the authors' innovative "Total Person" approach toward the field, the Sixth Edition includes an increased emphasis on issues of diversity, presenting a broad range of characteristics that affect relationships on the job and ways to achieve insight when dealing with a wide-range of people related problems. The updated pedagogy includes strategically placed exercises that encourage teamwork and group problem-solving techniques, first-person advice from respected writers, educators, and business leaders, opening vignettes featuring prominent individuals in real-world situations, and "Career Corner" sections that provide practical solutions to common human relations problems.

1. Introduction to Human Relations
The Nature, Purpose, and Importance of Human Relations
The Forces Influencing Behavior at Work
The Development of the Human Relations Movement
Major Themes in Human Relations
Human Relations: Benefits to You
Case 1.1 Challenges in the New Economy
Case 1.2 In Search of Work/Life Balance
2. Improving Interpersonal Communications
Advanced Technology's Impact on Communication
The Communication Process
Communication Filters
How to Improve Personal Communication
Communicating Via Technology
Case 2.1 Cybersurveillance: Big Brother Is Watching!
Case 2.2 Reading Nonverbal Cues
3. Building High Self-Esteem
The Power of Self-Esteem
Self-Esteem Influences Your Behavior
How to Build Self-Esteem
Organizations Can Help
Case 3.1 "Popeye" Lives On
Case 3.2 Find Your Yoda
4. Personal Values Influence Ethical Choices
Character, Integrity, and Moral Development
How Personal Values Are Formed
Values Conflicts
Personal Values and Ethical Choices
Corporate Values and Ethical Choices
Values and Ethics in International Business
Case 4.1 Character Counts as Much as Credentials
Case 4.2 To Get to the Bottom of the Scandal, Go to the Top
5. Attitudes Can Shape Your Life
Attitudes Can Be Learned
How Attitudes Are Formed
Attitudes Valued by Employers
How to Change Attitudes
A Final Word
Case 5.1 Where Is My Stability?
Case 5.2 LifeIs Good at the Pike Place Fish Market
6. Developing a Professional Presence
Professional Presence—An Introduction
The Image You Project
Case 6.1 The Importance of Class
Case 6.2 Do You Want to Be Your Own Brand?
7. Valuing Work Force Diversity
Work Force Diversity—A Definition
Prejudiced Attitudes—An Introduction
The Many Forms of Discrimination
The Issue of Valuing Diversity
Managing Diversity
Affirmative Action: Yesterday and Today
Case 7.1 Quality Education Through Enhanced Diversity
Case 7.2 Xenophobia: Fear of Foreigners
8. Resolving Conflict and Achieving Emotional Balance
A New View of Conflict
Finding the Root Causes of Conflict
Learn to Negotiate Effectively
Conflict Resolution Process
Achieving Emotional Balance
Factors That Influence Our Emotions
Coping with Your Anger and the Anger of Others
Strategies for Achieving Emotional Control
Case 8.1 Helping Employees Who Behave Badly
Case 8.2 Couples Combat
9. A Life Plan for Effective Human Relations
Achieving Balance in a Chaotic World
Toward a New Definition of Success
Toward Right Livelihood
Developing a Healthy Lifestyle
Planning for Changes in Your Life
The Choice Is Yours
Case 9.1 Friendships as a Source of Positive Energy

International Trade or Optimal Regulation

International Trade: Selected Readings

Author: Jagdish N Bhagwati

This text collects the most important contributions to the theory of international trade in recent decades, including the many new approaches developed during the 1980s. Of the 28 chapters in major sections covering general equilibrium, trade pattern theories, imperfect competition and market structure, quotas and VERs, theory of distortions, direct unproductive profit-seeking and rent-seeking activities, customs unions, growth and transfers, and foreign investment, 16 are new to this edition.

These new pieces focus on such currently active areas as the treatment of market structure, explored chiefly by economists Avinash Dixit, Jonathan Eaton and Gene M. Grossman, Paul R. Krugman, Elhanan Helpman, James Brander and Barbara Spencer, and imperfect competition and the theory of political economy, with key contributions by Anne 0. Krueger, Jagdish Bhagwati, Ronald Findlay, T. N. Srinivasan, Richard Brecher, Wolfgang Mayer, and several other younger trade theorists.

Other new selections take up developments within more traditional topics, such as the classic problem of the effects of transfers, the equivalence of tariffs and quotas, revived in the context of the effect of VERs, and the theory of multinational investments which has been affected by both the new theories of market structure and of political economy.

Jagdish N. Bhagwati is Arthur Lehman Professor of Economics and Director of the International Economics Research Center at Columbia University.

Books about: The Assault on Social Policy or The Mobility of Workers Under Advanced Capitalism

Optimal Regulation: The Economic Theory of Natural Monopoly

Author: Kenneth E Train

Optimal Regulation addresses the central issue of regulatory economics - how to regulate firms in a way that induces them to produce and price "optimally." It synthesizes the major findings of an extensive theoretical literature on what constitutes optimality in various situations and which regulatory mechanisms can be used to achieve it. It is the first text to provide a unified, modern, and nontechnical treatment of the field.

The book includes models for regulating optimal output, tariffs, and surplus subsidy schemes, and presents all of the material graphically, with clear explanations of often highly technical topics.

Kenneth E. Train is Associate Adjunct Professor in the Department of Economics and Graduate School of Public Policy at the University of California, Berkeley. He is also Principal of the firm Cambridge Systematics.

Topics include: The cost structure of natural monopoly (economies of scale and scope). Characterization of firstand second-best optimality. Surplus subsidy schemes for attaining first-best optimality. Ramsey prices and the Vogelsang-Finsinger mechanism for attaining them. Time-ofuse (TOU) prices and Riordan's mechanisms for attaining the optimal TOU prices' Multipart and self-selecting tariffs, and Sibley's method for using self-selecting tariffs to achieve optimality. The Averch-Johnson model of how rate-of-return regulation induces inefficiencies. Analysis of regulation based on the firm's return on Output, costs, or sales. Price-cap regulation. Regulatory treatment of uncertainty and its impact on the firm's behavior. Methods of attaining optimality without direct regulation (contestability, auctioningthe monopoly franchise.)

Preface
Introduction: The Economic Rationale and Task of Regulation
1.1 Motivation
1.2 Characteristics of a Natural Monopoly
1.3 Welfare Concepts with Natural Monopoly
1 The AverchJohnson Model of RateofReturn
Regulation
1.1 Purpose
1.2 Behavior of the Unregulated Firm
1.3 RateofReturn Regulation
1.4 Behavior of the Regulated Firm
1.5 Empirical Evidence on the AJ Effect
2 Regulatory Mechanisms to Induce Optimal Outcomes for
OneProduct Natural Monopolies
2.1 Introduction
2.2 ReturnonOutput Regulation
2.3 ReturnonSales Regulation
2.4 ReturnonCost Regulation
2.5 Price Discrimination
3 The AJ Model under Uncertainty
3.1 Motivation
3.2 Behavior of the Unregulated Firm under Uncertainty
3.3 Behavior of the Firm Facing Uncertainty under RateofReturn
Regulation
3.4 Results
4 Ramsey Prices
4.1 Motivation
4.2 Description of the Ramsey Rule
4.3 A More Rigorous Derivation of the Ramsey Rule
4.4 Finding the Ramsey Prices
4.5 RelaXation of Assumptions
4.6 An Application of the Ramsey Rule: Transit Pricing
5 The VogelsangFinsinger Mechanism
5.1 Introduction
5.2 The VF Mechanism
5.3 Demonstration for a OneGood Firm
5.4 Demonstration for a TwoGood Firm
5.5 Strategic Issues in VF Regulation
6 Surplus Subsidy Schemes
6.1 Introduction
6.2 Loeb and Magat
6.3 Sappington and Sibley: The Incremental Subsidy Surplus (ISS)
Scheme
6.4 Finsinger and Vogelsang: An ApproXimate Incremental Surplus
Subsidy (AISS) Scheme
7 Multipart Tariffs
7.1 Introduction and Definitions
7.2 Access/Usage Tariffs
7.3 Block Rates
8 TimeofUse Prices and Riordan's Mechanism
8.1 Motivation
8.2FirstBest TOU Prices Given Capacity
8.3 Riordan's Mechanism for Inducing FirstBest TOU Prices with
FiXed Capacity
8.4 Optimal Capacity
8.5 Riordan's Mechanism Applied to Capacity Choice
9 SelfSelecting Tariffs and Sibley's Mechanism
9.1 Introduction
9.2 Customer Choice among Tariffs under Traditional Assumptions
9.3 Equivalence to Multipart Tariffs
9.4 Welfare Implications of SelfSelecting Tariffs
9.5 An Application of SelfSelecting Tariffs
9.6 Sibley's Mechanism
9.7 Welfare Implications When Standard Assumptions Are
Inappropriate
10 Optimality without Regulation
10.1 Introduction
10.2 Auctioning the Monopoly Franchise
10.3 Contestability
10.4 Sustainable Prices in a Contestable Market
10.5 Market Forces versus Regulation for a Natural Monopoly
AppendiX: Price Caps
A.1 OneOutput Firm in a Fully Static World
A.2 MultiOutput Firm in a Fully Static World
A.3 Demand, Costs, and the PriceCap Change over Time
References
IndeX

Reinventing Government for the Twenty First Century or Food Quality Assurance

Reinventing Government for the Twenty-First Century: State Capacity in a Globalizing Society

Author: Dennis A Rondinelli

"Offers readers experience, perspectives, analyses, proposals, and ideas they will not find anywhere else on central, important matters having a bearing on everyone."
—The Small Press Book Review, February 2004

"An excellent and coherent series of readings, which provide both conceptual models and practical lessons of experience relating to the dynamic opportunities and challenges of building the capacities for a competent state in an era of globalization."

—Moses N. Kiggundu, Ph.D.,Public Affairs and Management, Sprott School of Business
Carleton University

"Full of innovative ideas, this volume stands out as exceptionally well informed, lucid, and measured. A most useful reading for all those concerned with the role of the state in the era of globalization."

—Adam Przeworski, Department of Politics, New York University

"The authors and editors have forged a rare, coherent narrative illuminating the state as a competent, adaptable partner linking global with local governance for navigating this new century."

—E. Philip Morgan, Monterey Institute of International Studies

• Melds theoretical models with practical experience

• Written by world-renowned experts on public administration

• Guides future policy debates on helping to build effective and efficient states

How does a government seeking to participate in and benefit from an integrated and interdependent world become more professional, technologically proficient, deregulated, and accountable? Reinventing Government for the Twenty-First Century tells you how.

The authors identify the forces of globalization and the structuralchanges needed to increase state capacity and enhance global-scale participation. Professionals directly involved in assisting governments show public leaders and administrators how to improve the quality of their performance in government.

	Figures and Tables
	Foreword
	Preface
	Acronyms
1	Reinventing Government for the Twenty-First Century: An Introduction	1
2	Globalization and the Role of the State: Challenges and Perspectives	17
3	Promoting National Competitiveness in a Globalizing Economy: The State's Changing Roles	33
4	Making Globalization and Liberalization Work for People: Analytical Perspectives	61
5	Pro-Poor Policies for Development	83
6	Strengthening the Integrity of Government: Combating Corruption Through Accountability and Transparency	99
7	Mobilizing the State's Financial Resources for Development	121
8	Building Social Capital Through Civic Engagement	143
9	Creating and Applying Knowledge, Innovation, and Technology	163
10	Strengthening Local Governance Capacity for Participation	181
11	Decentralizing Governance: Participation and Partnership in Service Delivery to the Poor	195
12	Partnering for Development: Government-Private Sector Cooperation in Service Provision	219
13	The Competent State: Governance and Administration in an Era of Globalization	243
	About the Contributors	261
	Index	265

Interesting textbook: The Sprouting Book or Tough Love

Food Quality Assurance: Principles and Practices

Author: Inteaz Alli

The field of food quality assurance has evolved substantially over the past decade, and certain key developments have become widely accepted. These include Quality Systems (e.g., ISO 9000) and HACCP. Consequently, it has become essential for students preparing for careers in the food industry to have some basic training in these systems as part of the curricula in their university or college programs. Food Quality Assurance: Principles and Practices integrates the latest principles, practices, and terminology of food safety systems with those of quality management systems to provide an understanding of a single food quality management system.

The Safety and Health Handbook or Cases and Exercises in Human Resource Management

The Safety and Health Handbook

Author: David L Goetsch

This convenient handbook focuses on the needs of non-safety professionals who have an interest in, or partial responsibility, for safety--e.g., managers, engineers, and technologists. It provides twenty consistent, quick-reference chapters, each focusing on a major concern of occupational safety and health and how it affects productivity, quality, and competitiveness on the job. Up-to-date research is integrated throughout in a down-to- earth manner, and Application Scenarios highlight management scenarios based on actual events that occurred in real organizations. Accidents Cost. OSHA. Workers' Compensation. Ergonomic Hazards. Stress Hazards. Machine Hazards. Falling and Lifting Hazards with Eye, Head, and Foot Protection. Temperature and Pressure Hazards. Electrical and Fire Hazards. Toxic Substance Hazards. Confined Spaces. Radiation Hazards. Noise and Vibration Hazards. Automation and Technology Hazards. Bloodborne Pathogens. Environmental Safety/ISO 14000. Workplace Violence Prevention. Emergency Preparation. Accident Investigation and Reporting. Safety Training. For non-safety professionals--managers, engineers, and technologists--who have an interest in, or partial responsibility, for safety on the job.

1. Accident Costs.

2. All About OSHA.

3. Workers' Compensation.

4. Ergonomics Hazards and Repetitive Strain Injuries.

5. Stress Hazards.

6. Mechanical Hazards and Machine Safeguarding.

7. Falling and Lifting Hazards with Eye, Head, and Foot Protection.

8. Temperature and Pressure Hazards.

9. Electrical and Fire Hazards.

10. Toxic Substances and Confined Spaces.

11. Radiation Hazards.

12. Noise and Vibration Hazards.

13. Automation and Technology Hazards.

14. Bloodborne Pathogens.

15. Environmental Safety and ISO 14000.

16. Violence in the Workplace.

17. Emergency Preparation.

18. Accident Investigation and Reporting.

19. Promoting Safety.

Book review: Scavengers Guide to Haute Cuisine or Peaceful Mind

Cases and Exercises in Human Resource Management

Author: George E E Stevens

A supplemental casebook for human resource management courses, Cases and Exercises in Human Resource Management has also been used in human resource topics courses. The appeal of Stevens is that it presents a set of short and medium length realistic cases and in-basket exercises in one inexpensive book. Stevens provides current material that applies the theories and research findings in personnel, so instructors who like to use supplemental cases do not have to research extra material for class discussion.

Sunday, December 28, 2008

Worldwide Destinations or Development and Management of Visitor Attractions

Worldwide Destinations: The Geography of Travel and Tourism

Author: Brian Bonifac

Worldwide Destinations: the geography of travel and tourism casebook provides over 40 comprehensive case studies of international tourism destinations. A companion text to the core textbook Worldwide Destinations 4th edition, these cases contextualise the learning and provide real life illustrations of the theories covered.

Cases are drawn from all regions of the world and include:

* London Docklands: waterfront regeneration and tourism development
* Adventure Tourism in Scandinavia
* Cultural Tourism in Madrid
* Safari Tourism in Zimbabwe
* Attractions tourism in New York City
* The impact on tourism in Asia
* Pro poor tourism initiatives

The text provides thorough guidance on using the case studies for maximum benefit to both students and lecturers, with assignments and study tips for each case.

* A companion text to the leading textbook Worldwide Destinations now in its fourth edition.
* Comprises over 40 international case studies
* User friendly, providing hints and tips on how to use case studies as a method of learning, and what can be drawn from each case

Go to: Onions Are My Husband or Birth and Fortune

Development and Management of Visitor Attractions

Author: John Swarbrook

Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism.

New features/topics include:

* The Millennium Dome
* National Lottery funded projects
* International case studies
* Updated statistics and examples

The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.

Completely revised and updated
'One-stop-shop' and reference book on the principles of setting up and managing all types of attractions.
New, international case studies

Booknews

Examines factors that contribute to the success of visitor attractions and covers the process of their development and managment. Considers challenges such as marketing, operations, and human resource management. Concepts are illustrated with a range of examples and case studies drawn from a number of countries. Intended for both undergraduate and graduate students in tourism and leisure. The author teaches tourism management at the Center For Tourism, Sheffield Hallam University. Annotation c. Book News, Inc., Portland, OR (booknews.com)

	Preface to the first edition
	Preface to the second edition
	Acknowledgements
	List of figures
	List of tables
Pt. 1	The Context
1	Introduction	3
2	The role of visitor attractions in tourism	17
3	The visitor attraction product	40
4	The visitor attraction market	67
5	The business environment and visitor attractions	103
Pt. 2	The Development of Visitor Attractions
6	The development process and the role of feasibility studies	119
7	Factors influencing the success of visitor attractions	134
8	Financing visitor attraction projects	143
9	Designing visitor attractions	161
10	Project management	174
Pt. 3	The Management of Visitor Attractions
11	The role of the manager and management styles	185
12	The marketing concept	196
13	Strategic marketing planning	204
14	The implementation of marketing strategies	222
15	Human resource management	244
16	Financial management	268
17	Operations management	289
18	Ethical challenges in attraction management	299
19	Managing quality	314
20	Managing change and planning for the future	333
Pt. 4	Case Studies
1	Lessons from the Millennium Dome, London	345
2	The Millennium Commission and attraction projects in the UK	346
3	Relationship marketing: the RAF Museum, Hendon, UK	348
4	Industrial tourism: 'The Potteries', UK	349
5	Parcs d'attractions in France	349
6	Visitor attractions in Paris	351
7	Parc du Futuroscope, France	353
8	The clubs of Ibiza	354
9	The product life cycle and Legoland, Denmark	355
10	Mine attractions in Norway	357
11	Bay Street complex, Malta	358
12	The impact of political change on the attractions sector in Russia	358
13	The management of archaeological sites in Greece	359
14	Major museums in New York	360
15	Leading theme parks in the USA	361
16	Disney California Adventure, USA	363
17	Special interest attractions in South Africa	363
18	The international casino market in New Zealand	364
19	Visitor attractions in Brazil	365
20	Sporting attractions	367
21	Food and drink attractions	368
22	The evolution of wildlife attractions	369
Pt. 5	The Future of Visitor Attractions	371
	Bibliography	394
	Index	403

Federal Tax Research or Cases in Cost Management

Federal Tax Research (with RIA Checkpoint and Turbo Tax Business)

Author: William A Raab

This market-leading tax research text takes a practical, hands-on approach that goes beyond a random sampling of tax research sources. Fully updated, FEDERAL TAX RESEARCH extensively covers computer-oriented research tools including CD-ROMs, the Internet and computerized databases. From its tax planning orientation to the real-life cases, this is one book that conveys a true understanding of the most important elements of the federal tax law.

Booknews

Last updated in 1997, this reference for business and law school students and practicing accountants and attorneys is divided into four broad sections: the tax research environment, primary sources of federal tax law, using secondary sources as research tools, and implementing the research tools. Case studies, exercises, and discussion questions involve the student in the material. Emphasis is placed on computer-based resources. Abundant appendices list relevant forms, documents, and data. Some familiarity with the fundamentals of the federal income and transfer tax law is assumed. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Books about: Beyond Rice Cakes or The Pregnancy Diary

Cases in Cost Management: A Strategic Emphasis

Author: John K Shank

Designed to augment managerial and cost accounting study, Cases in Cost Management develops the ability to apply cost analysis to decision-making situations. Thoroughly tested and proven highly effective, the cases provide challenging and fun problems that help build skills with managerial and cost accounting techniques. Based on real-life scenarios, the cases give the opportunity to analyze the situation, decide which accounting concept is most appropriate, and apply the concept as the manager of a firm.

1. Ajax Petroleum. 2. Allied Office Products. 3. Arctic Insulation. 4. Baldwin Bicycles. 5. Berkshire Threaded Fasteners. 6. Booker Jones. 7. Boston Creamery. 8. Bridgewater Castings. 9. Brunswick Plastics. 10. California Products. 11. Chalice Wines. 12. Dairy Pak. 13. Dansk Minox. 14. Cases in Applying EVC: Micromini Computer and Acme Fasteners. 15. Forbes and White. 16. Graham Inc. 17. Jones Ironworks. 18. Kinkead Equipment. 19. Levi's Personal Pair. 20. M-L Fasteners. 21. Mavis Machine Shop. 22. Montclair-The APL Line. 23. Montclair-The "Deep Color" Grades. 24. OSRAM, North America. 25. Peterson Pottery. 26. RC Blake Co. 27. Reichard Machinen. 28. Ringo Rag Company. 29. Skyview Manor. 30. Sloan Styles. 31. Societe Bonlieu. 32. Tashtego. 33. Tijuana Bronze Machining (TBM). 34. Unitron. 35. Wellington Chemicals.

Saturday, December 27, 2008

Discursive Leadership or Key Concepts in Mental Health

Discursive Leadership: In Conversation with Leadership Psychology

Author: Gail T Fairhurst

Discursive Leadership: In Conversation with Leadership Psychology presents a new, groundbreaking way for scholars and graduate students to examine and explore leadership. Differing from a psychological approach to leadership which tries to get inside the heads of leaders and employees, author Gail Fairhurst focuses on the social or communicative aspects between them. A discursive approach to leadership introduces a host of relatively new ideas and concepts and helps us understand leadership's changing role in organizations.

Key Features:

Compares and contrasts discursive leadership with leadership psychology: This comparison facilitates a clearer definition of discursive leadership.
Presents new ways to study leadership: By treating each discourse concept as a heuristic device and supporting each concept with examples, new ways to study leadership are introduced by focusing on key concepts from the organizational discourse literature.
Addresses some key challenges within leadership psychology: Each chapter begins with an ongoing debate in leadership psychology and illustrates how a discursive approach can join that debate. Charimatic leadership, leader-member exchange, authentic leadership are just a few of the examples.
Offers reactions from leadership psychologists: Leadership psychologists and other discourse scholars respond to the author's proposed 'conversation' between them broadening the debate and introducing new perspectives.
Provides quick reviews and extended examples: The book includes critical summaries at the end of each chapter and easy-to-referenceappendices.

Intended Audience:
This book helps scholars, researchers, and practitioners understand the complexities of leadership as it continues to evolve due to such influences as globalization, technology change, and democratization of the workplace. It is also an excellent text for graduate courses such as Leadership; Rhetoric of Leadership; Interpretive Studies of Organizational Communication; Organizational Communication; and Leadership & Communication in the departments of communication, business & management, psychology, and educational administration.

Preface     vii
Two Traditions     1
Defining Leadership     4
Defining Discourse     6
The Case for Discursive Leadership     8
The Path Forward     17
Sequence and Temporal Form     23
Act, Interact, Double Interact     25
Turn Taking, Adjacency Pairs     29
Narrative Schemas, Episodes     32
Scripts     38
Script Formulations     41
A Backward Glance-Final Thoughts     44
Membership Categorization     49
Membership Categorization Defined     50
Categories and Organizational Coordination     52
Categories and Organizational Role/Identity     54
Categories, Sensemaking, and Meaning Management     56
Categories and Social Structuring     62
Categories in Task Structuring     66
A Backward Glance-Final Thoughts     71
Disciplinary Power     75
A Primer on Foucault     76
Discipline and Surveillance in Performance Management Technologies     83
Performance Management Governmentality     90
A Backward Glance-Final Thoughts     92
Self-Identities, InterpretativeRepertoires     97
The 'Self' in Leadership Psychology and Discursive Leadership     97
Interpretative Repertoires and Subject Positioning     109
A Backward Glance-Final Thoughts     114
Narrative Logics     119
Leader-Member Exchange Theory     119
The Narrative Basis of LMX     121
A Backward Glance-Final Thoughts     137
Material Mediations     141
Materialist Critiques of Discourse Analysis     143
Actor-Network Theory     144
Rudy Giuliani and September 11, 2001     150
A Backward Glance-Final Thoughts     162
Praxis and More Conversation     167
Discursive Leadership and Praxis     167
Discursive Leadership and Leadership Psychology     174
Leadership Psychologists     175
Discursive Scholars     183
Conclusion     189
Appendixes     191
Conversation Analysis     191
Interaction Analysis     193
Speech Act Schematics     194
Discursive Psychology     195
Foucauldian Analyses     196
Critical Discourse Analysis     197
Narrative Analyses      198
Transcript of Police Rescue     199
References     203
Index     229
About the Author     243

Go to: Type 2 Diabetes for Beginners or Month of Meals

Key Concepts in Mental Health (Sage Key Concepts Series)

Author: David Pilgrim

Mental health is a highly contentious concept and an area of study which is often bewildering to new student and trainee practitioners. In this context, Key Concepts in Mental Health provides a much-needed guide to the central topics and debates which shape contemporary views about mental health and illness, and which govern the provision of services for people with mental health problems.
The 50 concepts featured in this book are examined through a multidisciplinary lens, drawing together perspectives from sociology, psychology, psychiatry and ethics.

Fighting Fraud or Capitalists Against Markets

Fighting Fraud: How to Establish and Manage an Anti-Fraud Program

Author: Gerald L Kovacich

This practical reference provides the basics for instituting a corporate anti-fraud program that helps prepare corporate security professionals and other corporate managers for fighting corporate fraud from inside the company. It provides an exceptional foundation for security professionals or business executives involved in developing and implementing a corporate anti-fraud program as part of a corporate assets protection program.

The author's intent is to provide the reader with a practitioner's guide (a "how-to" book), augmented by some background information to put it all in perspective. The approach used should enable the readers to immediately put in place a useful anti-fraud program under the leadership of the corporate security officer (CSO), or other corporate professional.

* Shows professionals how to save their companies money.

* Provides a roadmap for developing an anti-fraud program.

* Allows security professionals to tailor their anti-fraud program to their own corporate environment.

* Explains how fraud is costing corporations a competitive edge in the global marketplace.

Capitalists Against Markets: The Making of Labor Markets and Welfare States in the United States and Sweden

Author: Peter Swenson

Captialists Against Markets challenges the conventional wisdom that welfare state builders took their cues from labor and other progressive interests. Instead, Peter Swenson argues, pragmatic social reformers looked for support not only from below but also from above, taking into account capitalists interests and preferences. With original theory and surprising historical evidence, Capitalists Against Markets illuminates the political conditions for greater economic equality and social security in capitalist societies.

Housing and Community Development in New York City or Marketing Planning Guide

Housing and Community Development in New York City

Author: Michael H Schill

Leading housing scholars and practitioners provide a comprehensive, up-to-date description and analysis of housing and community development policy as they examine one of America's largest and most important cities. Housing and Community Development in New York City comprehensively explores a full range of policy issues including the analysis of current housing problems and demographics; examination of federally supported housing assistance programs such as public housing and Section 8; scrutiny of the City's response to homelessness and the abandonment of private sector housing; and a look at New York's innovative program to rebuild neighborhoods with public-private partnerships.

Booknews

Presents revised papers from a March 1996 conference held at the New York University School of Law, by contributors including tenant advocates, lawyers, academics, and professionals in housing programs and agencies. Early chapters examine factors affecting supply and demand for housing in New York City, describe the housing tenure system, and explain how the city's regulatory environment deters new construction. Later chapters examine government intervention in New York City's housing market, and analyze the city's Housing Court and problems of homelessness. Annotation c. by Book News, Inc., Portland, Or.

	List of Illustrations
	List of Tables
	Preface
	Acknowledgments
	Introduction: Housing Policy in the New Fiscal Environment	1
1	Housing Conditions and Problems in New York City	11
2	Reviving New York City's Housing Market	53
3	The Contribution of Public-Private Partnerships to New York's Assisted Housing Industry	73
4	In Re In Rem: Innovation and Expediency in New York's Housing Policy	93
5	Public Housing in New York City	119
6	The Future of HUD-Subsidized Housing: The New York City Case	143
7	The Housing Court's Role in Maintaining Affordable Housing	177
8	Homelessness and Public Shelter Provision in New York City	203
9	Between a Rock and a Hard Place: The Impact of Federal and State Policy Changes on Housing in New York City	233
	About the Contributors	261
	Index	265

Books about: Flexible Work Arrangements or Handheld Computers for Chefs

Marketing Planning Guide

Author: Robert E Stevens

With over 50 pages of new and updated material, this textbook contains the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan - once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, approximately 100 slide transparencies, and a detailed sample course syllabus along with a test bank featuring multiple-choice and true-false questions for each chapter with answers.

Booknews

New edition of a text covering all aspects of marketing planning, including situation analysis, objectives, strategy, control, and implementation. Worksheets at the end of each chapter help readers create their own plan; the completed worksheets comprise a roughed out marketing plan. Paper edition (unseen), $29.95. Annotation c. by Book News, Inc., Portland, Or.

Booknews

A practical guide to developing a marketing plan, emphasizing tools and techniques rather than theory. All aspects of major marketing planning topics are discussed, including situation analysis, objectives, strategy, and control. To help apply the principles learned, worksheets follow each chapter and, upon completion, these worksheets become the first draft of a marketing plan. Paper edition (084-9), $19.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Friday, December 26, 2008

Building More Effective Organizations or Think Tanks Public Policy and the Politics of Expertise

Building More Effective Organizations: HR Management and Performance in Practice

Author: Ronald J Burk

Organizations today are facing heightened challenges in their efforts to perform effectively. These challenges are reflected in the failure of many long-standing organizations and the shortened tenure of senior level executives. There is increasing agreement that the unique competitive advantage organizations have today lies in their people, their human resource management practices and their cultures. All other elements of production can be readily obtained, bought or copied. We are now in the era of human capital; to be successful organizations need to unleash the talents of their people. Fortunately we now have considerable understanding of what high performing organizations look like. However, a large gap still exists between what we know and what managers actually do. With contributions from a team of leading academics and practitioners, Building More Effective Organizations provides an extensive survey of human resource management and the organizational practices associated with the high performance of individuals.

List of figures     viii
List of tables     ix
List of contributors     x
Foreword     xii
Preface     xv
Acknowledgements     xxvi
Building more effective organizations
Building more effective organizations: A primer   Ronald J. Burke     3
Enhancing individual health and performance
Enthusiastic employees   David Sirota   Louis A. Mischkind   Michael I. Meltzer     35
Organizational citizenship behavior, transaction cost economics, and the flat world hypothesis   Dennis W. Organ   Jeong-Yeon Lee     57
Best practices for work stress and well-being: Solutions for human dilemmas in organizations   Alvin L. Gibson   James Campbell Quick     84
Enhancing staff well-being for organisational effectiveness   Ivan T. Robertson   Gordon Tinline   Susannah Robertson     110
Enhancing organizational health and performance
Maximizing the value of leadership development: key questions (and some answers)   Steve Kerr   Steffen Landauer   Elise Lelon     127
Best practices in building more effective teams   Kevin C. Stagl   Eduardo Salas     160
Career development processes in organizations   Yehuda Baruch   Sherry E. Sullivan     183
Fostering organizational learning: Creating and maintaining a learning culture   Silvia Salas   Mary Ann Von Glinow     207
Work-life balance, best practices and healthy organisations: A European perspective   Christina Purcell   Suzan Lewis   Janet Smithson   Sue Caton     228
Diversity management practices in leading edge firms   Val Singh     252
Transforming organizations
Making it better - achieving outstanding performance in manufacturing organizations   John Bessant   Dave Francis     281
Culture change in a financial services organisation   Emma Preece     293
Building the sustainable organization through adaptive, creative coherence in the HR system   Barry Colbert   Elizabeth Kurucz   David Wheeler     310
Be in to Win - from absence to attendance in Royal Mail Group   Stuart Kennedy   Tony McCarthy     334
Transforming a company into a community   Philip Mirvis     353
Index     371

Interesting textbook: Finance for NonFinancial Managers or Work Consumerism and the New Poor

Think Tanks, Public Policy, and the Politics of Expertise

Author: Andrew Rich

Think tanks are nonprofit policy research organizations that provide analysis and expertise to influence policymakers. From the 1970s their number exploded in the U.S. and their proliferation represented a hope that lawmaking might become better informed and more effective as a result of these expert contributions. Instead, as this book documents, the known ideologies of many, especially the newer, think tanks currently contribute to an environment in which they differ little from advocacy organizations, promoting points of view and preordained policy prescriptions. As a result, they fail to achieve desired influence and undermine their credibility.

Social Marketing in the 21st Century or Service Leadership

Social Marketing in the 21st Century

Author: Alan R Andreasen

"This is a brilliant explanation of how social marketing can address upstream issues... As the author points out, too often people think of the downstream applications of social marketing. This book is the only one in this camp, and it does a very good job of it."
--Mike Basil, University of Lethbridge, Canada

Most observers and many practitioners see social marketing as a downstream approach to influencing people with "bad behaviors"--smoking, neglecting prenatal care, not recycling. However, this narrow view hugely underestimates social marketing's real potential. Social marketing is simply about influencing the behavior of target audiences. There are many more target audiences who need to act besides "problem people" if we are to solve major social problems.

The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.

Key Features:

Emphasizes Broad Social Change: Repositions social marketing as an approach to social change that reaches both upstream and downstream.
Reviews Social Marketing Concepts and Tools: A number of different strands of scholarship are used to provide an accessible introduction to social marketing including the evolution of social problems, the science of framing, the process of social change, and socialmarketing history and elements.
Presents Frameworks for Influencing Behavior: Three simple frameworks are provided that anyone can use whenever there is a situation where one needs to influence another's behavior-- stages of change, the BCOS model and competition.

Social Marketing in the 21st Century is an excellent text for advanced undergraduate and graduate courses in Health Promotion, Social Marketing, Social Enterprise, Social Change, Public Health, Social Welfare, and Communications. In addition, it is a valuable resource for social marketing practitioners, public health communicators, nonprofit managers, social workers, and social enterprise programs.

Interesting textbook: Leveraging Communities of Practice for Startegic Advantage or Security ID Systems and Locks

Service Leadership: The Quest for Competitive Advantage

Author: Svafa Gronfeldt

The purpose of this book is to provide a comprehensive theoretical framework as well as practical strategies--not just for survival but for a true search for excellence in the uncertain and ever-changing world of customer service management. The theoretical framework is based on the notion that customer service contains three key variables: a promise, a process, and people. After going through the step-by-step process of service management, the reader will have the necessary understanding and skill to choose the right strategy for the right circumstances, to design service processes, to identify the means and methods to implement these processes, and to measure the outcome.

Key Features:

Shares insight from CEO's on how service leaders think, strategize, and apply tools of the trade to achieve their objectives
Relates chapter content to real world challenges faced by corporations
Includes a discussion on both quantitative and qualitative methods in a service context
Conceptualizes the new paradigm of service leadership and the development of a multi-disciplinary approach to the topic
Provides an Instructor's Manual on CD containing an outline of the text with teaching points, PowerPoint slides for every chapter, a test bank, answers to end-of-chapter questions, and sample syllabi

Service Leadership: The Quest for Competitive Advantage provides an accessible application of theory suitable for upper level undergraduate and graduate courses in Service Management, Service Marketing, Customer Service, Human Resource Management, and Leadership.

Meetauthor Judith Strother! fit.edu/faculty/profiles/profile.html'value=36

	Foreword
1	Introduction	5
2	Looking back on service	23
3	Leading the service wave	47
4	Formulating strategic promise	67
5	Developing the service strategy	93
6	Designing the service process	119
7	Strategizing for service recovery	147
8	Designing service metrics	175
9	Activating customer orientation	203
10	Managing service organizations	225
11	Implementing human resources policies for service organizations	247
12	Building and maintaining an effective service leadership culture	265

The Protestant Ethic and the Spirit of Capitalism or Ad Hoc Wireless Networks

The Protestant Ethic and the Spirit of Capitalism

Author: Max Weber

This brilliant study opposes the Marxist concept of dialectical materialism and its view that change takes place through the conflict of opposites. Instead, Weber relates the rise of a capitalist economy to the Puritan determination to work out anxiety over salvation or damnation by performing good deeds — an effort that ultimately encouraged capitalism.

Times Higher Education Supplement

Max Weber is the one undisputed canonical figure in contemporary sociology.

Booknews

Arguing that classic works should be translated every generation, and that the essay here was last translated into English some 70 years ago, Kalberg (sociology, Boston U.) strives to make the text accessible to undergraduates and general readers and to retain the integrity of the work with a close-to-the-text translation. In addition to the essay itself, which was published in a two parts in a social science journal in 1904-05, he has included two related documents by Weber (1864-1920). Cited in . Annotation c. Book News, Inc., Portland, OR (booknews.com)

Ad Hoc Wireless Networks: Architectures and Protocols

Author: C Siva Ram Murthy

I have reviewed many books on the topic of Ad Hoc Networks, and this is the finest I have seen on the topic.—Dr. Theodore S. Rappaport, William and Bettye Nowlin Chair in Engineering, Director, Wireless Networking and Communications Group, University of Texas.
Practical design and performance solutions for every ad hoc wireless network

Ad Hoc Wireless Networks comprise mobile devices that use wireless transmission for communication. They can be set up anywhere and any time because they eliminate the complexities of infrastructure setup and central administration-and they have enormous commercial and military potential. Now, there's a book that addresses every major issue related to their design and performance. Ad Hoc Wireless Networks: Architectures and Protocols presents state-of-the-art techniques and solutions, and supports them with easy-to-understand examples. The book starts off with the fundamentals of wireless networking (wireless PANs, LANs, MANs, WANs, and wireless Internet) and goes on to address such current topics as Wi-Fi networks, optical wireless networks, and hybrid wireless architectures. Coverage includes:

Medium access control, routing, multicasting, and transport protocols
QoS provisioning, energy management, security, multihop pricing, and much more
In-depth discussion of wireless sensor networks and ultra wideband technology
More than 200 examples and end-of-chapter problems

Ad Hoc Wireless Networks is an invaluable resource for every network engineer, technical manager, and researcher designing or building ad hoc wireless networks.

1	Introduction	1
2	Wireless LANs and PANs	63
3	Wireless WANs and MANs	109
4	Wireless Internet	155
5	Ad hoc wireless networks	191
6	MAC protocols for ad hoc wireless networks	227
7	Routing protocols for ad hoc wireless networks	299
8	Multicast routing in ad hoc wireless networks	365
9	Transport layer and security protocols for ad hoc wireless networks	451
10	Quality of service in ad hoc wireless networks	505
11	Energy management in ad hoc wireless networks	585
12	Wireless sensor networks	647
13	Hybrid wireless networks	697
14	Recent advances in wireless networks	773

Thursday, December 25, 2008

Odd Women or Adapting to Change

Odd Women

Author: George R Gissing

A novel of social realism, The Odd Women reflects the major sexual and cultural issues of the late nineteenth century. Unlike the "New Woman" novels of the era which challenged the idea that the unmarried woman was superfluous, Gissing satirizes that image and portrays women as "odd" and marginal in relation to an ideal. Set in a grimy, fog-ridden London, Gissing's "odd" women range from the idealistic, financially self-sufficient Mary Barfoot to the Madden sisters who struggle to subsist in low paying jobs and little chance for joy. With narrative detachment, Gissing portrays contemporary society's blatant ambivalence towards its own period of transition. Judged by contemporary critics to be as provocative as Zola and Ibsen, Gissing produced an "intensely modern" work as the issues it raises remain the subject of contemporary debate.

Book review:

Adapting to Change: Making It Work for You

Author: Carol Kinsey Goman

Dealing successfully with change has become an essential survival skill. This book helps you make the best of today's changing workplace. It describes how to positively deal with new employer-employee relationships, new job expectations and new standards for success.

On Economic Inequality or Holistic Management

On Economic Inequality

Author: Amartya Sen

In this classic text, first published in 1973, Amartya Sen relates the theory of welfare economics to the study of economic inequality. He presents a systematic treatment of the conceptual framework as well as the practical problems of measurement of inequality. In his masterful analysis, Sen assesses various approaches to measuring inequality and delineates the causes and effects of economic disparities. Containing the four lectures from the original edition as well as a new introduction, this timeless study is essential reading for economists, philosophers, and social scientists. In a substantial new annexe, Amartya Sen, jointly with James Foster, critically surveys the literature that followed the publication of this book, and also evaluates the main analytical issues in the appraisal of economic inequality and poverty.

Holistic Management: A New Framework for Decision Making, Second Edition

Author: Allan Savory

<p>Increasingly sophisticated technology and an ever-expand-ing base of knowledge have not been enough to allow humans to halt the worldwide progression of environmental degradation. Extensive fieldwork in both Africa and the United States convinced Allan Savory that neither the forces of nature nor commonly blamed culprits-overpopulation, poor farming practices, lack of financial support-were causing the decline of once-healthy ecosystems. He also noted that once land has become degraded, leaving it alone seldom helps revitalize it. Savory eventually came to realize that on the most fundamental level, environmental problems are caused by human management decisions, and only through wholesale changes in the way decisions are made can functioning ecosystems be restored. In response to that startling discovery, Savory began to develop a revolutionary new approach to decision-making and management. Known initially as Holistic Resource Management, and now as simply Holistic Management, it considers humans, their economies, and the environment as inseparable. It includes a common-sense decision-making framework that requires no specialized knowledge or elaborate technology to utilize, and is applicable in any environment or management situation. At the heart of the approach lies a simple testing process that enables people to make decisions that simultaneously consider economic, social, and environmental realities, both short- and long-term.<p>Holistic Management is a newly revised and updated edition of Holistic Resource Management (Island Press, 1988), which was the first book-length treatment of Savory's decision-making framework and how it could be applied. A decade of trial-and-error implementation has strengthened and clarified the book's ideas, and has expanded the scope of the process to include all manner of decisions and management situations, not just those that relate to land and resource management.<p>Holistic Management has been practiced by thousands of people around the world to profitably restore and promote the health of their land through practices that mimic nature, and by many others who have sought a more rewarding personal or family life. This book is an essential handbook for anyone involved with land management and stewardship-ranchers, farmers, resource managers, and others-and a valuable guide for all those seeking to make better decisions within their organizations or in any aspect of their personal lives.

First Time Grantwriters Guide to Success or Positive Turbulence

First-Time Grantwriter's Guide to Success

Author: Cynthia Knowles

"Direct, clear, and concise, this comprehensive book is full of good suggestions for everyone from a novice to an experienced grantwriter. The author's use of simple language makes it easy to read and understand."
Michael Cormier, Superintendent
Maine School Administration, District #9
New Sharon, ME

"The detail and step-by-step discussion of the grantwriting process presented in this book provide a high level of comfort without being overwhelming. The large number of grant resources and checklists are invaluable."
Bill Ferland, Information Technology Coordinator
Rhode Island Office of Higher Education
Providence, RI

The recipe for writing powerful proposals that generate the funding you need!

From finding appropriate sources for grants, to submitting an effective proposal, this invaluable guide is the definitive roadmap for easy navigation through the entire grantwriting process. Every facet of grantwriting is thoroughly yet succinctly covered, including an in-depth review of the application package, expert writing tips, specific techniques for an efficient plan of operation, and practical advice on budget development.

Among the valuable features are:

Detailed checklists at the end of each chapter
Relevant sample forms and easy-to-use worksheets
An informative glossary of terms
Straightforward examples and figures that enhance clarity and readability

Geared for quick reference and smooth implementation, this user-friendly manual is a crucial resource for anyone seeking to supplement tight budgets, save existing services,or support new programs through grant funding.

Look this: Food Fuel Fitness or Our Favorite Pasta Recipes Cookbook

Positive Turbulence: Developing Climates for Creativity, Innovation, and Renewal

Author: Stanley S Gryskiewicz

Can your company manage -- even encourage -- turbulence in ways that actually strengthen its competitive stance? Absolutely. In this work, top organizational psychologist Stanley Gryskiewicz argues that challenges to the status quo can be catalysts for creativity, innovation, and renewal and shows leaders how they can keep their company on the competitive edge by embracing a process he calls Positive Turbulence. Developed through the author's work with many of the world's leading companies over the course of thirty years, Positive Turbulence delivers proven methods for creating an organization that continuously renews itself through the committed pursuit of new ideas, products, and processes.

Booknews

Observes that the most effective corporate cultures are those in which creativity and innovation are allowed to flourish, and provides ways to keep change manageable and apply it to an organization's strategic advantage. Outlines a proactive process for bringing new information into an organization, making sense of it, and translating it into novel ideas that are both useful and actionable. Illustrates points with examples from history, large and small organizations, and even jazz groups. The author is vice president of global initiatives and a senior fellow at the Center for Creative Leadership in Greensboro, North Carolina. Annotation c. Book News, Inc., Portland, OR (booknews.com)

	Preface
	Acknowledgments
	The Author
	Introduction	1
1	The Case for Positive Turbulence	5
2	The Dynamics of Positive Turbulence	21
3	Strategies for Increasing Receptivity to Positive Turbulence	39
4	Strategies for Developing Positive Turbulence in Teams	59
5	Strategies for Managing Positive Turbulence	81
6	Positive Turbulence in Action	115
	App. A: Selected Resources	151
App. B	Targeted Innovation	177
	References	187
	Index	191

1	Welfare Economics, Utilitarianism, and Equity	1
2	Measures of Inequality	24
3	Inequality as a Quasi-Ordering	47
4	Work, Needs, and Inequality	77
	Annexe: 'On Economic Inequality after a Quarter Century'	107
	Bibliography	221
	Index of Names	253
	Subject Index	257

Wednesday, December 31, 2008

Foundations of Net-Enhanced Organizations

Strategic Marketing Managment

Table of Contents:

The Knowledge Evolution: Expanding Organizational Intelligence

Library Journal

Urban Economic Theory: Land Use and City Size

Table of Contents:

The Global Market: Developing a Strategy to Manage Across Borders

Picture Yourself Learning Microsoft Office

Table of Contents:

Tuesday, December 30, 2008

Dalrymple's Sales Management: Concepts and Cases

Marketing

Table of Contents:

Bleeding Edge: The Business of Health Care in the New Century

Booknews

Notes from Toyota-land: An American Engineer in Japan

Anytime, Anywhere: Entrepreneurship and the Creation of a Wireless World

Worldwide Asset and Liability Modeling

Table of Contents:

Monday, December 29, 2008

Imperfect Institutions: Possibilities and Limits of Reform

Human Relations: Principles and Practices

Table of Contents:

International Trade: Selected Readings

Optimal Regulation: The Economic Theory of Natural Monopoly

Table of Contents:

Reinventing Government for the Twenty-First Century: State Capacity in a Globalizing Society

Table of Contents:

Food Quality Assurance: Principles and Practices

The Safety and Health Handbook

Table of Contents:

Cases and Exercises in Human Resource Management

Sunday, December 28, 2008

Worldwide Destinations: The Geography of Travel and Tourism

Development and Management of Visitor Attractions

Booknews

Table of Contents:

Federal Tax Research (with RIA Checkpoint and Turbo Tax Business)

Booknews

Cases in Cost Management: A Strategic Emphasis

Table of Contents:

Saturday, December 27, 2008

Discursive Leadership: In Conversation with Leadership Psychology

Table of Contents:

Key Concepts in Mental Health (Sage Key Concepts Series)

Fighting Fraud: How to Establish and Manage an Anti-Fraud Program

Capitalists Against Markets: The Making of Labor Markets and Welfare States in the United States and Sweden

Housing and Community Development in New York City

Booknews

Table of Contents:

Marketing Planning Guide

Booknews

Booknews

Friday, December 26, 2008

Building More Effective Organizations: HR Management and Performance in Practice

Table of Contents:

Think Tanks, Public Policy, and the Politics of Expertise

Social Marketing in the 21st Century

Service Leadership: The Quest for Competitive Advantage

Table of Contents:

The Protestant Ethic and the Spirit of Capitalism

Times Higher Education Supplement

Booknews

Ad Hoc Wireless Networks: Architectures and Protocols

Table of Contents:

Thursday, December 25, 2008

Odd Women

Adapting to Change: Making It Work for You

On Economic Inequality

Table of Contents:

Holistic Management: A New Framework for Decision Making, Second Edition

First-Time Grantwriter's Guide to Success

Positive Turbulence: Developing Climates for Creativity, Innovation, and Renewal

Booknews

Table of Contents:

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