The Global Market: Developing a Strategy to Manage Across Borders
Author: John A Quelch
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Read also Great Game or Five Days in London
Picture Yourself Learning Microsoft Office
Author: Diane Koers
Featured in the four-color, visual Picture Yourself series, Picture Yourself Learning Microsoft Office 2007 is a valuable resource for all readers, beginner to intermediate. Clear, step-by-step instructions walk you through the basics of each application from beginning to end. Helpful tips provide additional information and advice to enhance your Office 2003 experience and help meet your needs. Picture Yourself Learning Microsoft Office 2007 is packed with information useful to those who have purchased their first computer and are learning Office 2007 for the first time. Those who have experience with older versions of Office will find this book an excellent way to help them get up to speed on their computing experience, by way of the over 1,000 screenshots to guide your way. You have the option of reading the book from cover to cover, or simply reading the individual programs you are interested in.
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