Service Management and Operations or New Products Management

Service Management and Operations

Author: Cengiz Haksever

This book approaches service management from a multidisciplinary prospective drawing upon research from economics, consumer behavior, marketing, strategy, international management, management science and operational management. It offers in-depth coverage the topics that are usually relevant to service management. Readers cover service concepts, then how to build the system to create customer value and satisfaction with superior quality services followed by operational challenges managers of service organizations face and finally tools and techniques for managing a service operation. services in our society, the nature of services and service encounters, customers: the focus of service management, globalization of services, service strategy and competitiveness, positioning and marketing of services, technology and its impact on services and their management, design and development of services and service delivery systems, human resource development for services, work measurement in services, locating facilities and designing their layout, managing demand and supply, management science tools for scheduling capacity - queuing and simulation, service quality and continuous improvement, service productivity and measurement of performance, management of public and not-for-profit service organizations, forecasting for services, vehicle routing and scheduling, project management, linear and goal programming for service operations management, inventory systems for service operations.middle and top managers of service companies.

Books about: Good Housekeeping Illustrated Book of Desserts or RAWvolution

New Products Management

Author: C Merle Crawford

NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

Table of Contents:

Ch. 1	The menu	5
Ch. 2	The new products process	23
Ch. 3	Opportunity identification and selection : strategic planning for new products	52
Ch. 4	Preparation and alternatives	81
Ch. 5	Problem-based ideation : finding and solving customers' problems	102
Ch. 6	Analytical attribute approaches : introduction and perceptual mapping	125
Ch. 7	Analytical attribute approaches : trade-off analysis and qualitative techniques	142
Ch. 8	The concept evaluation system	165
Ch. 9	Concept testing	185
Ch. 10	The full screen	211
Ch. 11	Sales forecasting and financial analysis	230
Ch. 12	Product protocol	256
Ch. 13	Design	281
Ch. 14	Development team management	303
Ch. 15	Product use testing	332
Ch. 16	Strategic launch planning	360
Ch. 17	Implementation of the strategic plan	393
Ch. 18	Market testing	414
Ch. 19	Launch management	443
Ch. 20	Public policy issues	465