Arthritic Japan or How to Manage Your Global Reputation

Arthritic Japan: The Slow Pace of Economic Reform

Author: Edward J Lincoln

In the late 1980s, Japan's strong economic performance put it on the verge of becoming a major player in regional and global affairs. But nearly a decade of economic stagnation, a mountain of bad debts, and a continuing stream of scandals have tarnished the country's distinctive economic model.

At the turn of the millennium, the Japanese economy remained mired in a pattern of stagnation. As this disappointing condition dragged on, the government pursued policies to restore economic health. Yet Japan has been slow to embrace the systemic reform on which a robust economic recovery depends.

In Arthritic Japan, Edward J. Lincoln examines the causes and implications of this weak response. Concluding that Japan is unlikely to pursue the vigorous reform necessary for economic growth, Lincoln warns of serious consequences: a stumbling economy bedeviled by recession and financial crisis, eroding leadership in economic and security issues, a continued defensive trade posture, and a disgruntled population that could turn toward a more nationalistic stance in foreign policy.

Book review: Healing Herbal Teas or American Beach Cookbook

How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

Author: Michael Morley

"Takes readers from strategy reviews through audits and issue identification/tracking to program development all the way to evaluation . . . [contains] insights for both the experienced and the aspiring in public relations."
—Stephen A. Greyser, Harvard Business School

"In the past few years, more authors have turned their attention to the subject of reputation and its value to an organization, but none has brought to the subject the global perspective of Michael Morley. Morley was a practitioner of international public relations long before it became fashionable, and the wealth of case history material included in this book reflects the depth of his expertise in the subject."
—Paul Holmes, Reputation Management

Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

What People Are Saying

Norman Hart
This book will be one of the outstanding publications in this subject area...absolutely first class.
— Norman Hart, Norman Hart Associates, UK

Table of Contents:

	Preface
	Acknowledgements
	Foreword
1	The global village - it's here	1
2	Corporate reputation	10
3	Corporate reputation management	17
4	The global voice	28
5	Think global, act local	35
6	The barriers	43
7	The specialization of international public relations	55
8	Issues identification and management	81
9	Crisis and catastrophe communications	94
10	Public affairs	125
11	Sponsorship? Philanthropy? Or promotion?	139
12	The Internet: medium, message, PR tool, manager	160
13	The infrastructure of your organization	176
14	The public relations agency	192
15	Research	204
	Index	218