The Art of Public Speaking with Learning Tools Suite (Student CD-ROMs 5. 0, Audio Abridgement CD set, PowerWeb, and Topic Finder)
Author: Stephen E Lucas
Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations and thorough coverage. By far the leading speech textbook of our time, The Art of Public Speaking has defined the art of being the best for more than six million students and instructors. The Lucas Learning Tools Suite offers even more tools and study options to fit the active lifestyles and diverse learning/teaching styles of today's students and instructors.
Table of Contents:
Part One: Speaking and Listening
Chapter 1: Speaking in Public
Chapter 2: Ethics and Public Speaking
Chapter 3: Listening
Appendix: Giving Your First Speech
Part Two: Speech Preparation: Getting Started
Chapter 4: Selecting a Topic and Purpose
Chapter 5: Analyzing the Audience
Chapter 6: Gathering Materials
Chapter 7: Supporting Your Ideas
Part Three: Speech Preparation: Organizing & Outlining
Chapter 8: Organizing the Body of the Speech
Chapter 9: Beginning and Ending the Speech
Chapter 10: Outlining the Speech
Part Four: Presenting the Speech
Chapter 11: Using Language
Chapter 12: Delivery
Chapter 13: Visual Aids
Appendix: Using PowerPoint
Part Five: Varieties of Public Speaking
Chapter 14: Speaking to Inform
Chapter 15: Speaking to Persuade
Chapter 16: Method s of Persuasion
Chapter 17: Speaking on Special Occasions
Chapter 18: Speaking in Small Groups
Appendix: Speeches for Analysis and Discussion
Essentials of Investments
Author: Zvi Bodi
The market leading Essentials of Investments, 7e by Bodie, Kane and Marcus is an undergraduate textbook on investment analysis, presenting the practical applications of investment theory to convey insights of practical value. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace. Essentials maintains the theme of asset allocation (authors discuss asset pricing and trading then apply these theories to portfolio planning in real-world securities markets that are governed by risk/return relationships).
Booknews
A text that treats markets, portfolio theory, securities, options and futures, and investment management within a framework holding that most securities are usually priced appropriately. It is consistent with the Chartered Financial Analyst curriculum, and overviews of the investment process and strategies are modeled after the ICFA outline. This second edition eliminates the formal analysis of utility functions. Appendices offer mathematical tables and sample pages from sources of financial and economic information. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Table of Contents:
| 1 | Investments : background and issues | 2 |
| 2 | Financial securities | 26 |
| 3 | Securities markets | 58 |
| 4 | Mutual funds and other investment companies | 97 |
| 5 | Risk and return : past and prologue | 126 |
| 6 | Efficient diversification | 161 |
| 7 | Capital asset pricing and arbitrage pricing theory | 203 |
| 8 | Efficient markets and the behavioral critique | 242 |
| 9 | Bond prices and yields | 276 |
| 10 | Managing bond portfolios | 319 |
| 11 | Macroeconomic and industry analysis | 356 |
| 12 | Equity valuation | 387 |
| 13 | Financial statement analysis | 428 |
| 14 | Options markets | 466 |
| 15 | Option valuation | 503 |
| 16 | Futures markets | 537 |
| 17 | Performance evaluation and active portfolio management | 574 |
| 18 | Globalization and international investing | 607 |
| 19 | Behavioral finance and technical analysis | 643 |
| 20 | Taxes, inflation, and investment strategy | 675 |
| 21 | Investors and the investment process | 699 |
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