The Art of Public Speaking with Learning Tools Suite and Essentials of Investments

The Art of Public Speaking with Learning Tools Suite (Student CD-ROMs 5. 0, Audio Abridgement CD set, PowerWeb, and Topic Finder)

Author: Stephen E Lucas

Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations and thorough coverage. By far the leading speech textbook of our time, The Art of Public Speaking has defined the art of being the best for more than six million students and instructors. The Lucas Learning Tools Suite offers even more tools and study options to fit the active lifestyles and diverse learning/teaching styles of today's students and instructors.

Table of Contents:

Part One: Speaking and Listening

Chapter 1: Speaking in Public

Chapter 2: Ethics and Public Speaking

Chapter 3: Listening

Appendix: Giving Your First Speech

Part Two: Speech Preparation: Getting Started

Chapter 4: Selecting a Topic and Purpose

Chapter 5: Analyzing the Audience

Chapter 6: Gathering Materials

Chapter 7: Supporting Your Ideas

Part Three: Speech Preparation: Organizing & Outlining

Chapter 8: Organizing the Body of the Speech

Chapter 9: Beginning and Ending the Speech

Chapter 10: Outlining the Speech

Part Four: Presenting the Speech

Chapter 11: Using Language

Chapter 12: Delivery

Chapter 13: Visual Aids

Appendix: Using PowerPoint

Part Five: Varieties of Public Speaking

Chapter 14: Speaking to Inform

Chapter 15: Speaking to Persuade

Chapter 16: Method s of Persuasion

Chapter 17: Speaking on Special Occasions

Chapter 18: Speaking in Small Groups

Appendix: Speeches for Analysis and Discussion

Essentials of Investments

Author: Zvi Bodi

The market leading Essentials of Investments, 7e by Bodie, Kane and Marcus is an undergraduate textbook on investment analysis, presenting the practical applications of investment theory to convey insights of practical value. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace. Essentials maintains the theme of asset allocation (authors discuss asset pricing and trading then apply these theories to portfolio planning in real-world securities markets that are governed by risk/return relationships).

Booknews

A text that treats markets, portfolio theory, securities, options and futures, and investment management within a framework holding that most securities are usually priced appropriately. It is consistent with the Chartered Financial Analyst curriculum, and overviews of the investment process and strategies are modeled after the ICFA outline. This second edition eliminates the formal analysis of utility functions. Appendices offer mathematical tables and sample pages from sources of financial and economic information. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

1	Investments : background and issues	2
2	Financial securities	26
3	Securities markets	58
4	Mutual funds and other investment companies	97
5	Risk and return : past and prologue	126
6	Efficient diversification	161
7	Capital asset pricing and arbitrage pricing theory	203
8	Efficient markets and the behavioral critique	242
9	Bond prices and yields	276
10	Managing bond portfolios	319
11	Macroeconomic and industry analysis	356
12	Equity valuation	387
13	Financial statement analysis	428
14	Options markets	466
15	Option valuation	503
16	Futures markets	537
17	Performance evaluation and active portfolio management	574
18	Globalization and international investing	607
19	Behavioral finance and technical analysis	643
20	Taxes, inflation, and investment strategy	675
21	Investors and the investment process	699