Bound or Strategic Issues Management

Bound: Living in the Globalized World

Author: Scott Sernau

• Individual vignettes and case studies offer a refreshing twist on the globalization discussion

• Written in an accessible style engrossing to both undergraduates and the socially conscious general reader

Bound promises a stimulating and straightforward introduction to one of the most significant issues of our time: globalization. Sernau examines the background to current global interconnectedness, asking what trends and practices have ushered in this new global century. This book challenges readers to see their place in this changing planet, and to consider the necessary actions to build a more equitable, rewarding, and sustainable global society.

Table of Contents:

1	The Call of the World: Origins of the Global System	1
2	Welcome to the World: Global Structures Enfold Local Cultures	23
3	World Mart: Poverty and Prosperity in the Global Economy	51
4	Brothers and Sisters after all: Gender, Work, and Home	81
5	The New World Disorder: Culture, Conflict, and Power	107
6	World of Wonders, World of Wires: The Reach of Global Technology	133
7	Metro-Sprawl: The Making of the Global City	159
8	Tending Common Ground: The Global Environment and the Future of Humanity	191
	Bibliography	219
	Index	227

Look this: Direction basée sur le Marché :les Stratégies pour Cultiver la Valeur de Client et la Rentabilité

Strategic Issues Management: Organizations and Public Policy Challenges

Author: Michael James Palenchar

Strategic Issues Management is designed to position issues management in the strategic planning and management efforts by staff and executives. This book argues that issues management is not one of the many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics' opinions. The book explores the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making. Thus, issues management is featured as supporting strategic management, getting the organizations "house" in order, engaging in tough defense and smart offense, and monitoring opinion changes that affect public policy. In addition to these crucial topics, the book examines crisis response to advise managers on ways to lessen the chance that a crisis will become an issue. A chapter on risk communication challenges managers to engage in collaborative decision making with community leaders to reduce the chance that undue fear will translate into unnecessary regulation or legislation. Filling a void in the literature, Strategic Issues Management is a long awaited text that will be of invaluable to students and professionals in mass communication, journalism, management, and media studies.

Booknews

Heath (communications, U. of Houston) argues that issue management is not just one of many communications functions in an organization, but a management function that can entail the use of public policy resources to achieve harmony with key interest groups. He emphasizes the importance of listening to and acknowledging the soundness of the opinions of key publics in order to achieve high standards of corporate responsibility. Annotation c. by Book News, Inc., Portland, Or.