Personal Selling: Achieving Customer Satisfaction and Loyalty
Author: Rolph Anderson
In line with students' current career goals, Personal Selling focuses almost exclusively on professional business-to-business selling rather than retail selling. The authors' latest research on customer loyalty and relationship marketing further distinguishes Personal Selling from other titles which focus less on these pressing issues. Strategies for achieving long-term customer loyalty underscore how attracting, cultivating, and retaining satisfied customers leads to higher profitability. In addition, the authors address the use of technology tools and services that facilitate, as well as prevent, sales.
Interesting textbook: Persuasion I.Q. :les 10 Connaissances Vous le Besoin de recevoir Exactement Ce que Vous Voulez
International Business: Environments and Operations
Author: John D Daniels
This classic bestseller discusses the differences faced in international environments, the overall strategies companies can take, and practical alternatives for operating abroad. Its abundance of colorful maps, strong engaging and opening cases, and classic and contemporary examples provide a balanced approach to all functions of business. More than 15 new cases have been added to this edition, all of which engage the reader with hot topical issues; these include Cran Chik, Luikoil, Cisco Systems, Johnson & Johnson, and Global Sofware Piracy. It has excellent coverage of Latin America, and reviews the latest institutional actions, market trends, and company activities. It provides an extensive background section, a comparative environmental frameworks section, a section on theories and institutions (trade and investment), a section on the world financial environment, business-government relationships, operations and tactical alternatives, and a section on managing business internationally. For readers involved in international business, whether they are employees, managers, or owners/CEOs of such corporations. Also an excellent resource for individuals seeking to expand their current businesses to the international market.
Table of Contents:
| 1 | Globalization and international business | 2 |
| 2 | The cultural environments facing business | 44 |
| 3 | The political and legal environments facing business | 86 |
| 4 | The economic environment | 118 |
| 5 | Globalization and society | 160 |
| 6 | International trade and factor mobility theory | 200 |
| 7 | Governmental influence on trade | 238 |
| 8 | Cross-national cooperation and agreements | 266 |
| 9 | Global foreign exchange and capital market | 304 |
| 10 | The determination of exchange rates | 340 |
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