Business Strategies for Satellite Systems or Marketing and Feminism

Business Strategies for Satellite Systems

Author: D K Sachdev

This unique resource combines the essentials of strategy development and project management in one integrated approach. It addresses from a management perspective all the stages involved right from mission to final operations, emphasizing the benefits of interaction at all stages. Detailed coverage of strategic choices, techniques for developing optimum architectures and infrastructures, and methods for measuring overall performance, all combine to make this book an excellent guide to business success in satellite system ventures. The book closes with a comprehensive case study of digital satellite radio systems and a prognosis for the future of satellite systems.

Table of Contents:

1	Satellite business today	1
2	Satellite business experience and lessons	11
3	Integrated business strategy process	27
4	Business strategy development	35
5	Business plans	55
6	System planning	71
7	Engineering the system	93
8	System operations	127
9	Managing for success	139
10	Digital radio systems case studies	157
11	Future evolution	187

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Marketing and Feminism: Current Issues and Research

Author: M Catterall

This volume offers the best of current scholarship on feminist perspectives in marketing. Through many stimulating and sometimes controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts.

Key issues and debates include: the dark side of female consumption; women and marketing in Socialist economies; women and advertising; ecofeminism and marketing; gender, marketing, and cultural diversity; and marketing, sex, and sexuality.