Global Marketing Management or The Internet and Health Care

Global Marketing Management

Author: John A A Quelch

This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are from Harvard Business School.

Book review: Construcción Sostenible:Diseño de Edificio Verde y Entrega

The Internet and Health Care: Theory, Research, and Practice

Author: Monica Murero

The Internet and Health Care: Theory, Research, and Practice presents an in-depth introduction to the field of health care and the Internet, from international and interdisciplinary perspectives. It combines expertise in the areas of the social sciences, medicine, policy, and systems analysis. With an international collection of contributors, it provides a current examination of key issues and research projects in the area. Methods and data used in the chapters include personal interviews, focus groups, observations, regional and national surveys, online transcript analysis, and much more.

Sections in the book cover:
*e-Health trends and theory;*searching, discussing, and evaluating online health information at the individual level of analysis;*discussing health information at the group or community level; and*implementing health information systems at the regional and social level.
The Internet and Health Care will prove useful for university educators and students in the social, public health, and medical disciplines, including Internet researchers. It is also oriented to professionals in many disciplines who will appreciate an integrative theoretical, empirical, and critical analysis of the subject matter, including developers and providers of online health information.

Table of Contents:

1	E-health research	3
2	E-health : beyond Internet searches	29
3	E-resarch and e-learning : could online virtual environments help doctors take better care of patients?	49
4	The state of e-commerce in health : an examination, diagnosis, and prognosis	67
5	Media use theory and Internet use for health care	83
6	Singapore Internet users' health information search : motivation, perception of information sources, and self-efficacy	107
7	Patients' online information-seeking behaviour	127
8	Internet use in physician practice and patient interaction	149
9	Delivering the goods : midwives' use of the Internet	177
10	The mysterious maze of the World Wide Web : how can we guide consumers to high-quality health information on the Internet?	195
11	Online communities for mutual help : fears, fiction, and facts	215
12	The use of the Internet for health information and social support : a content analysis of online breast cancer discussion groups	233
13	Designing and implementing virtual patient support communities : a German case study	255
14	Technology and health information privacy : consumers and the adoption of digital medical records technology	279
15	Web-based computer-tailored feedback on alcohol use : motivating excessive drinkers to consider their behaviour	313
16	Telehealth in indigenous communities in the far north : challenges for continued development	335
17	Internet in the war against HIV/AIDS in Asia	357
18	New technologies and public health in developing countries : the Cell PREVEN Project	375