Executive Architect or Public Speaking for College and Career with Speechmate CD ROM 20 and Powerweb Media Enhanced Edition

Executive Architect: Transforming Designers into Leaders

Author: John E Harrigan

"We cannot continue to accept the view that when times are good we will prosper and when times are bad we will suffer. . . . We must move from a business of commissioned services to one of direct participation in all our clients' endeavors, where productive participation establishes us as trusted partners, the currency for a continuing relationship." —John E. Harrigan and Paul R. Neel

In their drive to compete effectively in the emerging world economic order, today's enterprise organizations are undergoing a period of radical redesign, restructuring, and redefinition. As they do so, they are coming to rely more and more upon design professionals to help them build their roads to the future. This means that unlimited opportunities now await the architect who can look beyond the everyday aspects of professional practice and learn as much as possible about his or her clients' worlds. But forging enduring partnerships with clients requires more than just proven design skills on the part of an architect. Today's successful architect is as much a business executive as an artist. He or she is conversant in an array of core business skills—including marketing, client relations, leadership, strategic management, and others—rarely covered in professional education programs.

Based, in large part, upon Professor John E. Harrigan's innovative executive program for architects at California Polytechnic State University, The Executive Architect fills that critical gap in professional education. In addition to schooling designers in a wide range of crucial business concepts, tools, and techniques, it provides a complete blueprint for transforming a practice from one based onthe fulfillment of commissioned services to one based on an ongoing engagement with every aspect of clients' worlds—their goals, risks, opportunities, and unique corporate cultures.

In creating this innovative guide, authors Harrigan and Neel drew on the experiences of more than a dozen of the nation's most respected executive architects, including Arthur Gensler, Charles Luckman, and Judy Rowe. Throughout the book, these industry leaders offer their insights, advice, and guidance on a wide range of topics, from leadership to benchmarking, from forming strategic partnerships to building knowledge base systems. Also featured throughout the book are numerous instructive case studies. Based on the Harvard Business School model, these studies present a broad array of successful decision-making examples.

The Executive Architect helps designers acquire the skills needed to expand beyond the boundaries of current practice and to exploit the unlimited opportunities and challenges of doing business in the new world economic order.

Table of Contents:

1	The Executive Architect	1
2	Leadership	25
3	Strategy	59
4	Client Relations	87
5	Working With Clients	125
6	Quality Of Life	183
7	Knowledge Development	255
8	Value, Performance, And Image	317
	References	363
	Name Index	367
	Subject Index	369

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Public Speaking for College and Career with Speechmate CD-ROM 2.0 and Powerweb, Media Enhanced Edition

Author: Hamilton Gregory

Prepare your students for public speaking with Hamilton Gregory’s Public Speaking for College and Career with free SpeechMate CD-ROM, Sixth Edition. With its wealth of student and work-oriented examples, this textbook teaches public speaking with a practical and accessible style.