Financial Accounting or Franchising

Financial Accounting: Information for Decisions

Author: Robert W Ingram

This text deals with introductory accounting, generally titled "Financial Accounting," and is written for those who have no prior knowledge of accounting and accounting systems. This text puts heavy emphasis is on concepts, not procedural detail.

Read also Krankenpflege in der Heutigen Welt: Tendenzen, Emissionen, und Management

Franchising

Author: Robert T Justis

Franchising, 3e provides an overall evaluation of the world of franchising. First, students learn a comprehensive review of how to start and manage a franchising system ? how to become a franchisor. In addition the book provides a look inside how the franchisee can chose and develop a single franchise unit. This book is an all-inclusive look at franchising and it helps anyone who wants to work in a franchising business.

Booknews

In this text Justis (Louisiana State U.) and Judd (U. of Illinois) present 22 chapters covering the nature of franchising, getting into franchising, franchisor operations, franchising and the law, the relationship between the franchisor and franchisee, and issues such as support services, social responsibility and business ethics, international franchising, and other current issues Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

STAGE ONE: NATURE OF FRANCHISING. 1. Franchising: History and Overview. 2. Recognizing Franchising Opportunities. STAGE TWO: GETTING INTO FRANCHISING. 3. The Franchisor Business Plan. 4. Franchisor Management, Organization and Administrative Policy. 5. The Franchise Marketing Process. 6. Selling Franchises and Marketing Research. 7. Co-Branding. 8. Managing the Franchisor's Operations Process. STAGE THREE: FRANCHISER OPERATIONS. 9. Location and Site Selection 10. Accounting and Financial Statements: Presentation and Uses. 11. Financial Management and Fiscal Planning Tools and Techniques. 12. Information Systems in Franchising. STAGE FOUR: FRANCHISING AND THE LAW. 13. Franchise Legal Documents. 14. Trademarks, Copyrights, Patents, and Trade Secrets STAGE FIVE: THE FRANCHISEE. 15. Investigating Franchise Opportunities. 16. Financing Your Franchised Business. 17. Marketing the Franchisee Business. 18. Managing the Franchisee Business. STAGE SIX: THE FRANCHISER/FRANCHISEE RELATIONSHIP. 19. The Franchising Relationship. 20. Franchiser Support Services. STAGE SEVEN: CURRENT ISSUES IN FRANCHISING. 21. Social Responsibility and Business Ethics. 22. International Franchising. Appendix A: The Internet. Appendix B: Publicly Traded Franchised Companies. Appendix C: Franchise Organizations.