Enterprise Architecture at Work: Modelling, Communication and Analysis
Author: Marc Lankhorst
An enterprise architecture tries to describe and control an organisation's structure, processes, applications, systems and techniques in an integrated way. The unambiguous specification and description of components and their relationships in such an architecture requires a coherent architecture modelling language. Lankhorst and his co-authors present such an enterprise modelling language that captures the complexity of architectural domains and their relations and allows the construction of integrated enterprise architecture models. They provide architects with concrete instruments that improve their architectural practice. As this is not enough, they additionally present techniques and heuristics for communicating with all relevant stakeholders about these architectures. Since an architecture model is useful not only for providing insight into the current or future situation but can also be used to evaluate the transition from 'as-is' to 'to-be', the authors also describe analysis methods for assessing both the qualitative impact of changes to an architecture and the quantitative aspects of architectures, such as performance and cost issues. The modelling language and the other techniques presented have been proven in practice in many real-life case studies. So this book is an ideal companion for enterprise IT or business architects in industry as well as for computer or management science students studying the field of enterprise architecture.
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Sports, Inc.: 100 Years of Sports Business
Author: Phil Schaaf
In this comprehensive overview of the sports industry, Phil Schaaf traces the global evolution of sports entertainment, dissects current trends, and forecasts the likely evolution of sports as a major international enterprise.
With the latest information on one of the most dynamic and growing areas of the entertainment industry, Sports, Inc. will enlighten students, sports marketing experts, and hard-core sports fans alike.
Table of Contents:
| Acknowledgments | 9 | |
| Introduction | 11 | |
| Pt. 1 | First Phase of the Modern Era | 15 |
| Ch. 1 | Timeline of the Modern Era | 17 |
| Ch. 2 | Visionaries Shape the Industry | 31 |
| Ch. 3 | Laying a Foundation: Ownership and Administration | 51 |
| Ch. 4 | From Simple Ambition to Sports Institution | 73 |
| Ch. 5 | Sports Stew: Society, Politics, and Traditions Influencing the Games | 97 |
| Pt. 2 | Second Phase of the Modern Era | 123 |
| Ch. 6 | TV Is King | 129 |
| Ch. 7 | Sponsorship: Developing a Marketing Platform | 165 |
| Ch. 8 | The Stadium Game | 203 |
| Ch. 9 | Leveraging the Sports Platform in the Modern Era | 245 |
| Ch. 10 | Goin' Global | 289 |
| Ch. 11 | Sell, Sell, Sell | 317 |
| Ch. 12 | The Future: Owning and Shaping the Sports Industry | 343 |
| App. A | Just Where Can I Watch the Superbowl? | 375 |
| App. B: One Final List | 379 | |
| Index | 387 |
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