Business Intelligence Using Smart Techniques or Microsoft Office XP

Business Intelligence Using Smart Techniques: Environmental Scanning Using Text Mining and Competitor Analysis Using Scenarios and Manual Simulation

Author: Charles R Halliman

Business Intelligence, text mining, environmental scanning, scenario planning, competitor analysis, and actionable information are terms often heard today in the business world. Pulling these terms together in a way that enables the terms to take on lucid strategic meaning can be extremely important to today's business planner.

Business Intelligence Using Smart Techniques is a book about using text mining to perform environmental scanning, and using scenarios and simulation to perform competitor analysis. This book focuses on methods that identify and extract important company-external business information. This book addresses the conversion of the business information into business intelligence. And this book addresses the use of business intelligence to improve a company's competitive position by showing how potentially profitable actions can be taken based on the intelligence.

Internet Book Watch

In Business Intelligence Using Smart Techniques, business intelligence consultant Charles Halliman emphasizes the analysis of business information already gathered by corporate researchers, managers, and policy makers. Halliman presents an informative introduction to the performance of environmental scanning using "text mining" techniques, and utilizing scenarios and manual simulations to perform competitor analyses. Readers will learn to convert business information into business intelligence for sound marketing strategies and production policies, showing how potentially profitable actions can be taken based on gathered information drawn from today's highly competitive local, regional, national, and global marketplace. Highly recommended reading for business students, entrepreneurs, policy strategists, and corporate marketing executives.

What People Are Saying

William Acar
This book establishes a novel and important connection between text mining, environmental scanning, and the use of scenarios and simulation. While the book centers on environmental scanning and scenario development, it introduces text mining as a new approach to environmental scanning. And in this book, Halliman shows that he is cognizant of some of the main thrusts in strategic theory, drawing from such work as Michael Porter's Competitive Strategy.
—(William Acar, Ph.D. Co-author of Scenario-Driven Planning and Associate Professor of Management Systems at the Graduate School of Management, Kent State University)

Pieter Adriaans
Charles Halliman has written an interesting book that is certainly of value to the business community. A strong point is the book's practical orientation towards the solution of real business problems. It is clear that Halliman has experience in this area. A related strong point is the way Halliman embeds text mining in a kind of ontology for competitor and environmental analysis.
—(Pieter Adriaans Co-author of Data Mining, Research Director of Syllogic, and Professor of Learning and Adaptive Systems at the University of Amsterdam)

Table of Contents:

	Preface	ix
	Acknowledgments	xi
	Introduction	1
Chapter 1	Environmental Forces and Text Mining	3
	Book Overview	3
	Business Environmental Forces	5
	Data Mining and Text Mining	7
	Keyword-Excerpt	14
	Concept Definition	15
	Software Concept Identification and Extraction	16
	Visualization	16
	Online Systems	16
	Pulling It Together	22
	Summary	28
Chapter 2	Environmental Forces Analysis	29
	Chapter Overview	29
	Air Bag Systems Industry Forces Analysis for 1989	32
	Air Bag Systems Industry Forces Analysis for 1990	35
	Air Bag Systems Industry Forces Analysis for 1991	39
	Air Bag Systems Industry Forces Analysis for 1992	43
	Air Bag Systems Industry Forces Analysis for 1993	46
	Air Bag Systems Industry Forces Analysis for 1994	51
	Air Bag Systems Industry Forces Analysis for 1995	55
	Air Bag Systems Industry Forces Analysis for 1996	61
	Air Bag Systems Industry Forces Analysis for 1997	71
	Air Bag Systems Industry Forces Analysis for 1998	80
	Summary	87
Chapter 3	Competitor Analysis Techniques	88
	Chapter Overview	88
	Strategic Capability	90
	Strategic Relevance	91
	Competitor-Related Keyword Types	91
	Competitor-Related If-Then Rules	92
	Concepts for Strategically Capable Companies	96
	Summary	99
Chapter 4	Environment and Competitor Analysis Methods	100
	Chapter Overview	100
	Environmental Forces Analysis	100
	Scenario and Simulation Analysis	108
	Summary	114
Chapter 5	Environment and Objectives Analysis Results	115
	Chapter Overview	115
	Environmental Forces and Your Business Objectives	115
	Summary	119
Chapter 6	Scenario and Simulation Analysis	120
	Chapter Overview	120
	Concepts for Strategically Capable Companies	120
	Scenario and Simulation Process Overview	123
Scenario 1	A Splitting Firm	126
Scenario 2	First to Offer Air Bags	130
Scenario 3	First to Offer Air Bag Substance	134
Scenario 4	Motorized Seat Belts	138
Scenario 5	Raising $20 Million	142
Scenario 6	Retrofitting Air Bags	146
Scenario 7	Air Bag Modeling Technology	150
Scenario 8	Newer Type of Air Bags	154
Scenario 9	Low-Price Air Bags	158
Scenario 10	Purchasing an Air Bag Supplier	162
Scenario 11	First to Offer Side Air Bags	166
Scenario 12	New Personnel	170
Scenario 13	Reducing Air Bag Size	174
Scenario 14	Rear Seat Air Bags	178
Scenario 15	Contract to Supply Mini Air Bags	182
Scenario 16	Inventor Introducing Lower Price Air Bags	186
Scenario 17	Suing Another Competitor	190
Scenario 18	A New Factory	194
Scenario 19	Air Bag Fabric Maker	198
Scenario 20	Child Seat Protection	202
	Summary	207
	Afterword	208
	Bibliography	209
	Index	211

Interesting book: A Concise History of European Monetary Integration or Media Now

Microsoft Office XP: Brief Concepts and Techniques

Author: Gary B Shelly

Part of the highly successful Shelly Cashman Series, Microsoft Office XP Brief Concepts and Techniques provides step-by-step instructions accompanied by full-color screen shots, helping students learn basic Office XP skills quickly and easily.