Retailing Management or Understanding Health Care Reform

Retailing Management

Author: Michael Levy

The third edition stays on top of the latest topics and developments including; changing demographics of retail marketing, the growth of new retail formats, the use of communication and information technology to enable quick response to market dynamics, the importance of customer services, the development of the vendor-retailer partnering relationships, the importance of building on employee diversity. It reflects the changing job market with the centralization of the buying function, limited jobs for buyers, and the emergence of store management positions.

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Understanding Health Care Reform

Author: Theodore R R Marmor

The reform of American medical care is the most important topic on the nation's domestic agenda and the centerpiece of the Clinton administration's plans for social policy and long-term economic development. This book, written by a preeminent analyst of medical politics and policy who is a frequent adviser to Congress, helps to clarify the current debate over the President's bill and the proposed alternatives to it. It is essential reading. Theodore Marmor, whose work has appeared in the nation's major newspapers and magazines, as well as in scholarly journals and books, here presents some of his most recent writings that illuminate the historical, political, and economic considerations behind various proposals now under debate. Marmor explains what we can and cannot expect from reform of American medicine, and he addresses the many conflicting claims about remedies for America's problems with medical costs, quality of care, and access to treatment.

Table of Contents:

	Preface
Ch. 1	American Health Care Reform: Separating Sense from Nonsense	1
Pt. I	Medical Care Politics: Constraints on Reform	19
Ch. 2	How We Got to Where We Are: American Health Care Politics, 1970 to 1990	21
Ch. 3	Medical Care Crises and the Welfare State	31
Ch. 4	Nonprofit Organizations and Health Care	48
Ch. 5	Cutting Waste by Making Rules: Promises, Pitfalls, and Realistic Prospects	86
Ch. 6	Rationing: Painful Prescription, Inadequate Diagnosis	107
Pt. II	The Debate Over Universal Health Insurance	121
Ch. 7	American Medical Care Reform: Are We Doomed to Fail?	123
Ch. 8	Reflections on the Argument for Competition in Medical Care	139
Ch. 9	The Case for Straightforward Reform	146
Ch. 10	The Missing Alternative: How Washington Elites Pushed Single-Payer Reform Plans off the Agenda	159
Ch. 11	Hype and Hyperbole in Health Reform	170
Pt. III	Comparative Perspectives	177
Ch. 12	Patterns of Fact and Fiction in Use of the Canadian Experience	179
Ch. 13	Japan - A Sobering Lesson	195
Pt. IV	Policy Choices: Dilemmas and Decisions	203
Ch. 14	Coalition or Collision? Medicare and Health Reform	205
Ch. 15	Implementation: Making Reform Work	215
	Notes	225
	Glossary	255
	Index	271