Professional Communication or Case Studies in Finance

Professional Communication: The Corporate Insider's Approach to Business C

Author: Daniel Plung

This text is oriented toward students who have a serious interest in business and professional communication. It is not intended to be in competition with textbooks targeted at the introductory course level, rather, it is written for advanced courses, MBA programs, management development, and corporate training courses. This book offers sound insights, supported by extensive research, and experience teaching corporate and academic business communication programs. The text focuses on exploring rhetorical principles as they apply to contemporary business and technical environments. Working from this perspective, the authors promote an application of the demands and dimension of communicating effectively in a corporate or technical environment. At the same time, this approach puts a proper perspective on tools and templates and strengthens the writing fundamentals.

Interesting textbook: Perfect Glass of Wine or Crust

Case Studies in Finance

Author: Robert F Bruner

Case Studies in Finance links managerial decisions to capital markets and the expectations of investors. At the core of almost all of the cases is a valuation task that requires students to look to financial markets for guidance in resolving the case problem. The focus on value helps managers understand the impact of the firm on the world around it. These cases also invite students to apply modern information technology to the analysis of managerial decisions.

Table of Contents:

Part I: Setting Some Themes
1 WARREN E. BUFFETT, 1995
2 THE FIDELITY MAGELLAN FUND, 1995
3 JEANNE MOCKARD, AT PUTNAM INVESTMENTS
4 BEN & JERRY'S HOMEMADE INC.
5 THE BATTLE FOR VALUE: FEDERAL EXPRESS CORPORATION VS. UNITED PARCEL SERVICE OF AMERICA INC. (ABRIDGED)
Part II: Financial Analysis and Forecasting
6 THE FINANCIAL DETECTIVE, 1996
7 THE BODY SHOP INTERNATIONAL PLC 2001: AN INTRODUCTION TO FINANCIAL MODELING
8 PADGETT PAPER PRODUCTS CO.
9 KOTA FIBRES LTD.
10 DEUTSCHE BRAUEREI
11 SERVERVAULT: "RELIABLE, SECURE, AND WICKED FAST"
Part III: Estimating the Cost of Capital
12 BEST PRACTICES IN ESTIMATING THE COST OF CAPITAL: SURVEY AND SYNTHESIS
13 NIKE INC.
14 COKE VS. PEPSI, 2001
15 TELETECH CORPORATION 1996
16 PAGINAS AMARELAS
Part IV: Capital Budgeting and Resource Allocation
17 THE INVESTMENT DETECTIVE
18 FONDERIA DI TORINO
19 DIAMOND CHEMICALS LTD (A)
20 DIAMOND CHEMICALS LTD (B)
21 GENZYME/GELTEX PHARMACEUTICALS JOINT VENTURE
22 EUROLAND FOODS S.A.
(and more...)